Director, Annual Giving Direct Marketing
Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,445 full-time undergraduates and 5,125 graduate and professional students. Ranked 35 among national universities, Boston College has 878 full-time and 1,201 FTE faculty, 2,750 non-faculty employees, an operating budget of $1.2 billion, and an endowment in excess of $2.8 billion.
Job DescriptionThe Director of Annual Giving Direct Marketing reports to the Associate Vice President of Annual and Leadership Giving and is responsible for the operation, execution, and analysis of all annual giving direct-response initiatives. They are charged with setting and meeting the annual goal for alumni participation. This includes retaining and acquiring annual donors to the university. The Director is also responsible for the strategy to increase opportunities for current-use fundraising initiatives. They will develop mass-marketed stewardship programs to establish and strengthen consistent annual giving patterns. The Director is expected to meet annual goals through an integrated direct marketing plan of solicitations, stewardship, alumni and student volunteer engagement, and fundraising. Goals will be achieved in collaboration with members of the Annual Giving Programs team and the Alumni Communications & Marketing (AC&M) team.
The Director will develop and implement direct-response marketing including direct mail, email, in-house phonathon program, and comprehensive annual campaigns such as Giving Day. The director will work with AC&M to develop the strategy, including content and design of all marketing needs for meeting annual goals. This includes determining segmentation strategies and targeted messaging for various constituencies.
In partnership with the leaders from annual and leadership giving and AC&M, the director will establish and maintain the direct marketing calendar. The director will consult with the annual giving programs team on annual fundraising campaign strategies for the senior legacy campaign, GOLD (graduates of the last decade), reunions, and law. Additionally, the director will partner with University Advancement colleagues for other constituency groups such as parents and athletics supporters.
The director is responsible for managing ongoing operational aspects including pledge fulfillment, matching gifts, online giving pages, direct marketing tracking and results reporting. The director will serve as the team liaison for all annual and leadership giving technology. They will monitor results of campaigns through data analysis and benchmarking, and will identify opportunities and solutions for improvement.
Full Time Equivalent Hiring Range:: $97,550-$121,950
RequirementsThis position requires a
minimum of six years of direct-response fundraising experience. Consideration
will be given to candidates with experience with print production, data
analysis, and cost analysis with strong communications, organization,
analytical, and problem-solving skills. A strong candidate will also have
experience with automated phonathon operations and a familiarity with the current
trends in Web and email-based fundraising.
Must have proven experience managing staff and student workers. The
candidate must be an excellent manager of time, projects, and people, be
self-motivated and able to work well both independently and cooperatively with
proven success working as a member of a team while exhibiting a high degree of
professionalism, tact and diplomacy.
Strong computer skills, budget management, and familiarity with a CRM
database are required. Demonstrated
ability to speak and write persuasively about higher education and the Jesuit
tradition is highly desirable. Must be available for occasional evening and
weekend work to meet job responsibilities.
Must be a team player who is highly motivated and dedicated to the
goals of advancing higher education and have an appreciation for Jesuit
Catholic education and the goals and values of Boston College.
The office of University Advancement supports the mission of
Boston College by promoting a culture of inclusion that values each individual.
Our recruiting practices support that commitment to build diverse teams
reflecting our community; students, alumni, parents and friends of Boston
College.
Closing Statement
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
- Tuition remission for Employees
- Tuition remission for Spouses and Children who meet eligibility requirements
- Generous Medical, Dental, and Vision Insurance
- Low-Cost Life Insurance
- Eligibility for both University-Funded 401k and Employer-Sponsored403bRetirement Plans
- Paid Holidays Annually
- Generous Sickand Vacation Pay
- Additional benefits can be found onhttps://www.bc.edu/employeehandbook
Boston College conducts pre-employment background checks as part of the hiring process and requires all employees to be fully vaccinated for COVID-19. Boston College is an affirmative action, equal opportunity employer. In concert with our Jesuit, Catholic mission, Boston College is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications for women, minorities, individuals with disabilities, and covered veterans.To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity.
Boston College's Notice of Nondiscrimination can be viewed athttps://www.bc.edu/nondiscrimination.
