Job Listings

Social and Digital Strategist

University of Illinois at Urbana-Champaign
Job Location:
Urbana, Illinois
Communications, Marketing, and Public Affairs
Social and Digital Strategist

Public Affairs

The University of Illinois Urbana-Champaign has many stories to tell. From Nobel Prize-winning theories to biomedical innovations to the birthplace of special education and accessibility standards, we have a 150+ year tradition as a place where people refuse to accept "that's just how it is" as a suitable reason to stop asking hard questions. This is a university that forces the world to redefine the word "impossible" on a regular basis. The Public Affairs team at Illinois leads that storytelling through many channels, including digital and social media.

We're looking for someone with creativity and talent to help our strategic digital and social media efforts both in Public Affairs and in colleges and units across campus. Our digital advertising and strategy has expanded significantly, and this position will work with our social and digital team to execute and build campaigns that effectively reach our target audiences and advance our university goals of recruitment, advancement and other campus priorities. This position will help shape the digital narrative we tell and play an integral role in developing the creative campaigns that move the university forward.

Job Summary

To develop and execute social media and digital communications for Public Affairs and university units that serve, strengthen, and advance the Illinois brand.

Duties and Responsibilities

Social Media Campaign and Advertising Creation
  • Work with Public Affairs social media and digital team and campus partners to develop marketing campaigns and strategies that are consistent and aligned with the reputational objectives and operational strategies of the platforms and the university's goals and standards.
  • Research, execute, and project manage both organic and paid social and digital campaigns for Public Affairs platforms that advance strategic goals, including admissions, advancement, and campus priorities.
  • Lead, develop, manage, track, and provide strategy for social media ad efforts for Public Affairs and any requested unit ad campaigns to ensure maximum effectiveness and efficiency.
  • Conduct ongoing evaluations of social ad buys and campaigns using detailed metrics to analyze and strengthen campaign effectiveness.
  • Develop creative marketing strategies using data analytics on social campaigns and social listening tools.
Social and Digital Optimization
  • Synthesize and present research findings to Public Affairs and requested units to showcase insights that may uncover future opportunities.
  • Help university units strategically align with campus standards and policies related to social and digital media.
  • Provide input on strategy and help make recommendations and decisions to Public Affairs and campus units on the best forms of social media for specific promotions and campaigns.
  • Track, measure, and provide ongoing audit of social media ad campaigns to ensure delivery matches objectives.
  • Manage campaign social reports and accounting for Public Affairs and any requested University unit campaigns.
  • Research and learn about new forms of social media and advertising to ensure best practices and highest return on investment.
  • Initiate discussions with the internal team around user research findings, outlining audience needs, specific pain points, and potential solutions.
Minimum Qualifications
  • Bachelor's degree in communications, journalism, radio/television broadcasting, web/digital media, marketing or a related field.
  • One (1) year (12 months) of professional work experience in public relations, journalism, social media communications, newspaper reporting, radio/television broadcasting with emphasis on production, or web/digital media.
Successful candidates will have:
  • Extensive and thorough knowledge of building, writing for, creating, and managing social and digital campaigns that strategically meet multiple objectives and reach diverse audiences.
  • Strong knowledge of marketing principles, especially using social media platforms.
  • Ability to use research tools for uncovering the needs for each campaign and audience.
  • Knowledge of SEO, including ranking techniques and their implications to content, structure, URL, page title, meta description, keywords, UTMs, etc.
  • Strong knowledge of social media advertising, website metrics, and other digital processes and best practices.
  • Understanding of web advertising best practices, including UX principles, pixel tracking, and privacy principles.
  • Strong interpersonal and communications skills, with the ability to exercise good judgement and work independently.
Appointment Information

This is a 100% full-time Civil Service 5006 - Public Information Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the closing date. Salary is commensurate with experience.

Application Procedures & Deadline Information

Applications must be received by October 31, 2022 at 6:00pm. Apply for this position using the Apply Now button at the top or bottom of this posting. Please upload your cover letter, resume, and names/contact information for three references. To be considered as a transfer candidate, you must apply for this position. Applications not submitted through will not be considered. For further information about this specific position, please contact Pam Steele For questions regarding the application process, please contact 217-333-2137.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, COVID-19 vaccination requirement, and employment eligibility review through E-Verify.

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing

Requisition ID: 1013108

Job Category: Administrative

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