Job Listings

Assistant Director of Creative Content - Athletics

West Virginia University
Job Location:
Morgantown, West Virginia
Athletics and Coaching


The department of Athletics at West Virginia University is currently accepting applications for an Assistant Director of Creative Content.

About the Opportunity

This positionprovides comprehensive, advanced-level video and digital media production by developing concepts, researching, planning, scripting, directing, editing, and posting multimedia projects for the Department of Intercollegiate Athletics.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

What You'll Do

  • Assist the Assistant Athletics Director - Creative/Digital in the oversight, production and management of content for the Department of Intercollegiate Athletics social medial platforms and overall digital information strategies.
  • Think creatively to develop innovative digital and social media information strategies to increase engagement with fans on a national level.
  • Serve as one of the primary points of contact on WVU social media accounts including but not limited to Twitter, Facebook, Instagram, and others.
  • Responsible for producing and directing major video projects; ranging from recruiting materials, promotional campaigns, web features, hype videos and new media/digital media efforts. Job functions include concept development, scripting, scheduling, and coordination of staff and equipment needs required to complete the project. Guides the work of staff or student workers assigned to assist on projects. Conducts regular meetings with Digital Media Staff, Athletic Marketing Staff, Athletics Communications and Video productions regarding project details to ensure that work is progressing on schedule and according to Athletics Department expectations. Working on multiple projects simultaneously is common, therefore successful time management is required.
  • Cinematography/ Videography and Editing: Operates high quality cameras to acquire footage; both in the studio and on-location - using a variety of audio and video equipment configured in a field (ENG) or studio setting. Responsible for editing program content using Non-Linear systems, motion graphics, and music into a finished piece that meets approval. Awareness and operational knowledge of media file management, encoding and content delivery to a variety of different media formats.
  • Leadership, Training and Development: Participates in staff training and development opportunities to research New/Digital Media opportunities to market. Training and development is expected to relate to research into New/Digital Media opportunities for marketing the University, improvement of video quality, and the overall image of the athletic department. Assists management in the recruitment and training of graduate assistants, student workers and interns. Provides leadership and sets examples for Production Specialists and other staff members within the department.
  • Other Duties As Assigned: Includes, but not limited to; purchasing equipment, serving on committees, archiving digital files, completing individual activity reports and working with Engineering staff to ensure equipment is maintained and in good working order. May also include researching equipment, working on special projects for the Athletic Director, delivery or pick up of supplies, materials, - or other production elements. Other duties as assigned or deemed necessary to provide quality video production services to the Athletic Department and our student-athletes, fans, donors, and alumni.
  • Report directly to the Assistant Athletics Director - Creative/Digital; must also work closely with all others involved with carrying out the philosophy and objectives of the intercollegiate athletic program.
  • Maintain knowledge of and comply with all rules, regulations, policies and guidelines of West Virginia University, the Big 12 Conference and the NCAA; must adhere to NCAA Bylaw 11.1 Conduct of Athletic Personnel. Failure to adhere to these policies will result in appropriate disciplinary action including possible suspension and termination.
  • Represent the University on the highest professional level with dignity, integrity, and strength of character and will exhibit ethical behavior; must respect the rights and dignity of individuals with sensitivity to problems that may arise from racial, ethnical and sexual orientation differences.

  • Bachelor's degree (Preferred in digital media, television production, communication arts or related occupational field). Equivalent combination of significant and directly-related experience may be substituted for the degree requirement.
  • A minimum of two (2) years of experience involving producing, directing, shooting and editing high quality programming in a recognized, video production facility is required. Experience must include use of current video production equipment.(Graduate Assistantship experience acceptable)
  • Knowledge of video production techniques
  • Operational knowledge of computers and/or computer-based video editing and graphic systems.
  • Knowledge of various sports, the rules for play, and an understanding of basic strategies for those sports.
  • Knowledge of new media/digital media and internet distribution opportunities.
  • Demonstrated skills in producing a quality video as evidenced through the submission of a sample reel for the interview process.
  • Demonstrated skills using current cinematic cameras with interchangeable lenses.
  • Knowledge of Adobe Creative Suite.
  • Strong familiarity and understanding of popular social medial platforms (Facebook, Twitter, Instagram, and others).
  • Knowledge and ability to monitor social trends.
  • Familiarity with analytic tools such as Facebook Insights, Twitter Analytics and others with the ability to interpret data.
  • Oral and written communication skills, including strong interpersonal skills.
  • Skill in organizing resources and establishing priorities.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Effective time management skills.
  • Demonstrated ability to operate a variety of professional video production equipment; including cameras, microphones, and non-linear editing systems.
  • Ability to work additional hours and/or a flexible schedule as needed; such as evenings, early mornings or weekends to accommodate client schedules, events or to alleviate the demand on equipment.
  • Ability to communicate clear directions to crew.
  • Ability to lead a production team or serve as a team member in a subservient role.
  • Ability to take initiative and meet project deadlines.
  • Ability to creatively edit a variety of video and audio production elements to create a finished program within established guidelines and to the client's satisfaction.
  • Ability to formulate concepts to plan, develop and implement pre-recorded video programs.
  • Ability to critically analyze video elements and creatively combine them into an edited video program.
  • Ability to create and edit written materials.
  • Ability to technically understand the electronics and aesthetics of studio or field video production.
  • Ability to lead projects and make independent decisions.


  • Valid driver's license.

About WVU

At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley - the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb.

To learn more about West Virginia University, visit View current career opportunities at

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

Job Posting: Oct 17, 2022

Posting Classification: Non-Classified

Exemption Status: Exempt

Benefits Eligible: Yes
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