Job Listings

Assistant Director of Admissions

Appalachian State University
Job Location:
Boone, North Carolina
Admissions and Enrollment
Boone, NC

Faculty Rank: No

Provide Rank: N/A

Position Number: 084961

Department: Admissions - 240300

Description of University

Appalachian State University, in North Carolina's Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications
  • Bachelor's degree in student counseling, communications, education, business or public relations, Marketing, or other related fields.
  • Experience and ability to operate independently, exercising independent judgment and discretion and with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the university that are appropriate, timely, and defensible.
  • Good knowledge of a student-centered/customer service-oriented philosophy is essential; knowledge and understanding of the structure and chain of responsibilities within a university.
  • Knowledge of postsecondary education requirements and financial aid is desirable.
  • Strong organizational skills.
  • Other job-related education and/or experience may be substituted for all or part of these basic requirements.
License/Certification Required
  • Valid driver's license and ability to rent a vehicle.
Preferred Qualifications
  • Experience working with rural and first-generation populations, previous admissions experience (student worker, tour-guide, student ambassador, College corps, etc.).
Essential Duties and Responsibilities

The Assistant Director of Admissions is a twelve-month exempt (EHRA) position that leads and assists in the coordination of Appalachian State University's recruitment of prospective undergraduate students.

This position is responsible for planning and assessing strategic recruitment and yield activities by exercising and continually developing a strong understanding of general market characteristics and trends as well as those specific to Appalachian.

The Assistant Director counsels prospective students and their families in their college search process and their transition from high schools, 2-year institutions, or other 4-year institutions to Appalachian State by providing information and assistance about the admissions and financial aid process, academic programs, campus visitation, and housing. This position also builds relationships with and serves as primary contact for high school and independent counselors as well as 2-year college advisors.

The Assistant Director is an essential part of a constructive and collaborative recruitment team that shares the responsibility for meeting the University's strategic enrollment goals and enrolling students that echo Appalachian's strategic plan.

Admissions at Appalachian is particularly seeking candidates who have experience working with students from diverse backgrounds and have a demonstrated commitment to improving access to higher education for students from populations underrepresented at Appalachian State.

This position will work closely with other departments within the Division of Enrollment Management, University Housing, Academic Advising and Academic Departments in efforts to recruit prospective students.

The Assistant Director completes the primary responsibilities above by:
  • Serving as a territory manager by planning, executing, and assessing all recruitment operations (on and off-campus) necessary to meet recruitment and enrollment goals within an assigned geo-market.
  • Assisting with planning and/or implementation of general on and off-campus recruitment and yield events throughout the cycle.
  • Traveling extensively to high schools and attending college fairs, college nights, receptions, and other programs in this region to recruit prospective students.
  • Developing and strengthening ties with high school counselors, independent counselors, community college counselors, alumni, and other key influencers in the recruitment process within the assigned geo-market.
  • Conducting extensive outreach and relationship and conversation-building activities (via in-person communication, phone, email, written correspondence, and social media) with prospective students and their families throughout the recruitment funnel.
  • Submitting territory management reports of recruitment and prospective student activity to the Senior Associate Director throughout the recruitment cycle.
  • Reviewing and assessing student applications and supplemental materials and providing admission decision recommendations for applicants.
  • Engaging in and/or leading other initiatives or tasks as assigned.
The Division of Enrollment Management is committed to seeking and sustaining a culturally and ethnically diverse University community that is inclusive of all individuals and groups. Successful candidates will demonstrate leadership and innovation in advancing diversity and dedication to recruiting and serving students with diverse needs, backgrounds, ethnicities, abilities, and other distinct characteristics in respectful, sensitive, and understanding ways.

Type of Position: Full Time Position

Staff/Non-Faculty: Staff/Non-Faculty

Appointment Type: 1.0

Work Schedule/Hours
Monday-Friday, 8:00 am - 5:00 pm; additional night and weekend/hours and travel during travel season

Number of Hours Per Week: 40

Number of Months Per Year: 12

Mandatory Staff: No

Suggested Salary Range: Commensurate with experience

Physical Demands of Position

Typical physical demands of a professional position within a university. The ability to lift and move boxes of travel materials up to 40 pounds, travel during fall and spring travel seasons, and the ability to remain standing/sedentary for long periods at college fairs are also required.

All duties to be performed with or without reasonable accommodations.

Posting Date: 09/21/2022

Open Until Filled: Yes

Evaluation of Applications Begins

Special Instructions to Applicants

For a complete application, please apply and submit all below-required documents electronically through Appalachian State University's Job Board:
  • Cover Letter
  • Resume
Additionally, list a minimum of 3 professional references in the application or attach a List of References with Contact Information.

Search Chair Name
Octavia Little

Search Chair Email

Disability Accommodation Information

Individuals with disabilities may request accommodations in the application process by contacting Maranda Maxey, Director & ADA/504 Coordinator, at 828-262-3056 or

Diversity and Inclusion at Appalachian

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Background Check Statement

Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.

Eligibility for Employment

Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed. This position may or may not be eligible for H-1B sponsorship; EHRA positions are evaluated on a case-by-case basis. To request further information about sponsorship for this position, please contact International Student and Scholar Services and Outreach at

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