Job Listings

Senior Director for Communication and Marketing - Colleges

Virginia Tech
Job Location:
Blacksburg, Virginia
Communications, Marketing, and Public Affairs

Job Description

The Senior Director for Communications and Marketing-Colleges will provide strategic communications leadership and support to communications directors and senior leadership in Virginia Tech's nine colleges, working collaboratively to develop strategic alignment and integration between the colleges and Communications and Marketing's centralized resources.

Reporting to the Associate Vice President for Communications and Marketing, the Senior Director will be a co-supervisor to each college communicator and the primary liaison to connect colleges to the resources available in Communications and Marketing and in other colleges and units across the university, as appropriate. In collaboration with Communications and Marketing colleagues and college leadership, the Senior Director will work to ensure consistent approaches across the university's communications enterprise and will seek to create a best-in-class culture of communications and marketing that spans the university's college, unit, and central efforts.

The Senior Director must build strong partnerships with college leadership, central and college advancement officers, and Communications and Marketing colleagues to understand the needs of each area and balance the priorities across college, advancement, and university-level work. This individual must work well in teams, often taking the lead and sometimes serving in a supportive role with other communications personnel.

The Senior Director will support college communication directors by providing meaningful onboarding and best practices and policies to leverage tools, platforms, and resources to meet their priority needs; and by advising communications directors in the development and supervision of their respective teams, including participating in and bringing central, college, and unit colleagues into college search processes. The Senior Director will connect college communicators to Communications and Marketing's centralized resources, including the university homepage and website; the VTx news site; photography, videography and writing resources; Virginia Tech Magazine; editorial strategy, messaging, and communications planning; internal and alumni-focused emails; alumni engagement and philanthropic communications; university advertising and marketing campaigns; media relations; and social media channels. The position will work to integrate each college's communications and marketing plan into a larger, comprehensive university strategic communications and marketing plan in a way that raises the visibility of each college and the national and international profile of the entire university, and the position will ensure the consistent implementation of university brand identity and accessibility standards in college communications.

This position shares the responsibility, alongside college-based leadership, of supporting the college communications directors, including the hiring process and the annual performance evaluation and performance planning process for the directors. In addition, this position will work to provide ongoing training and professional development to communications directors and their teams.

As needed, in support of Communications and Marketing priorities, the Senior Director will create content that could include communications plans, news stories, media pitches, speeches, web updates, and more.

Required Qualifications

* Master's degree in job-related field; or bachelor's degree with experience equating to an advanced degree.
* Professional experience as a communications leader for a higher education, government, nonprofit, or educational and/or professional media organizations.
* Experience leading a team and supervising team members.
* Demonstrated knowledge of best practices in written, visual, digital, print, and social media storytelling.
* Demonstrated ability to meet deadlines and manage competing priorities.
* Proven ability to foster and maintain effective, collaborative relationships
* A proven ability to interpret analytics and data to build or adapt communications strategies around such findings.
* Proficient in technology, social media platforms, and current industry digital applications and platforms.

Preferred Qualifications

* Demonstrated higher education communication experience for a complex university.
* Experience in communications and marketing for a research-based organization.
* Experience partnering with public relations officials at research-sponsoring agencies.
* Experience in alumni relations and fundraising communications and strategies.
* Experience handling sensitive and confidential information with appropriate discretion.
* Experience with crisis communications and emergency planning.
* Public presentation and communications skills.

Pay Band


Appointment Type


Salary Information

Commensurate with Experience

Review Date


Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Advancement HR at during regular business hours at least 10 business days prior to the event.

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