Assistant Director of Advancement Communications and Donor Relations (106130)
The Assistant Director of Advancement Communications and Donor Relations is responsible for creating compelling print and digital communications and is responsible for collaborating with various advancement teams on projects and initiatives that effectively engage, cultivate, solicit, and steward key prospects and constituents to support the mission and fiscal goals of Regis and institutional advancement. The Assistant Director manages a wide scope of projects with a particular focus on the development and execution of the annual giving direct mail marketing program.
Direct Mail Marketing
- Create, manage, set goals, and continually evaluate the direct mail plan for each fiscal year, creating a segmentation strategy and multimedia and multichannel communications plan to reach prospects and raise unrestricted funds for the university.
- Manage direct mail projects from start to finish, including concept and theme development, writing and editing, working with external design and print vendors, project and budget management, and print production and mailing, ensuring timely delivery of solicitations.
- Build and send email appeals in Blackbaud NetCommunity (BBNC)
- Ensure direct mail campaigns are coordinated effectively with other fundraising communications throughout the year, such as Giving Day, class reunion appeals, and Let It Shine Gala communications.
- Keep ongoing analysis of print and digital appeal data to inform strategy for future direct mail campaigns and stay abreast of best practices for both print and digital solicitations.
Data Analysis and Tracking
- Work closely with the executive director of advancement services to analyze and report on key annual and leadership giving metrics and benchmarks, including retention, reactivation, acquisition, average gift size, project ROI, progress toward specific segmentation goals, and year-to-year comparisons. Create a comprehensive report at least two times per year-after calendar year-end and fiscal year-end campaigns-and more regularly if needed for Board meetings.
- Analyze and provide monthly reports and recommendations to the senior director related to digital communications engagement and performance-including email marketing, social media marketing, and YouTube video engagement.
Communications and Stewardship
- Collaborate with associate director to project manage a comprehensive annual schedule of advancement communications; work with advancement teams to keep projects on budget and deadline; liaison with internal and external designers and vendors for print production and mailings as well as with internal staff for data needs.
- Develop and design content for various initiatives, such as Giving Day, reunion fundraising, frontline fundraising, planned giving, philanthropy committee, Let It Shine Gala; partner with colleagues in the office of marketing and communications on design of print and digital collateral, video production, advancement press releases, internal newsletters such as Pride Points and President's Notes, and other projects as appropriate.
- In partnership with Associate Director, manage and build email communications in Blackbaud NetCommunity (BBNC) and other email platforms as needed.
- Contribute to the Regis Today alumni magazine: develop fundraising ads, donor stories, and other content; collaborate with team to produce class notes.
- Interview students, faculty, alumni, donors, and other key constituents to write stories, storyboard for video productions, and gather content for donor reports.
- Work with Associate Director on social media communications plan, contributing to content creation, posting, analysis, and strategy.
- Draft print and digital gift acknowledgement letters as well as other special donor letters, pledge reminders, and pledge/gift agreements.
- Draft content and update the advancement website.
- Oversee production of university and campaign-branded promotional items (e.g., banners, giveaways) to ensure brand and logo consistency and accuracy.
Administrative / Operations
- Keep Raiser's Edge database updated with key engagement notes, including Regis Today features, notes on donor scholarship reports, or donor contact updates.
- Processing and filing invoices and p-card reports with the business office, coordinating in-house mailings, and keeping the photo and video database organized and updated.
- Assist with preparing for donor visits or other stewardship opportunities, including coordinating things like catering and parking or visit materials.
Other Duties and Responsibilities:
- Stays abreast of advancement trends and best communications and fundraising practices.
- Attends university events, programs, and meetings as appropriate. Attendance required at Let It Shine Gala and Reunion Weekend.
- Performs other duties assigned by the Senior Director of Advancement Communications and Donor Relations and the Vice President of Institutional Advancement.
- Supervise work study student if applicable.
- Carries out supervisory responsibilities in accordance with Regis College's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems.
- Bachelor's degree required, master's preferred with related degree in communications and marketing.
- 3-5 years of related experience in a non-profit communications or fundraising role, preferably in higher education.
- Excellent written and oral communication and organizational skills.
- Strong interview, storytelling, and writing skills with ability to develop concise and compelling content and stories, and a keen eye for design and attention to detail.
- Ability to manage several projects simultaneously and prioritize effectively.
- Strong computer skills required; experience with Microsoft Office, Adobe Suite (particularly InDesign), Raiser's Edge and Blackbaud, and project management software strongly preferred; ability and willingness to learn these programs required.
- Strong social media and email marketing skills; understanding of and ability to analyze and present data required.
- Self-starter who can work individually and as a collaborative member of a team required.
- Flexibility to handle changing priorities and the ability to thrive and work efficiently in a fast-paced, deadline-driven environment required.
- Positive, customer-service attitude required to work with and support the communications needs of all advancement departments as well as outward facing to alumni, donors, and other Regis departments.
Working Conditions/ Physical Demands:
- Normal office environment, not subject to extreme variations of temperature, noise, odors, etc.
- Use of computer requiring eye-hand coordination and finger dexterity.
- More than half of time spent in normal office setting.
- May involve some travel.
**This is a hybrid-eligible position.
The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.
Protecting the Regis Community
At Regis the safety of our campus community is our highest priority. We invite all applicants to review our health and safety protocols at our COVID-19 Updates page. The most powerful measure we can take is vaccination, and all campus community members must be fully vaccinated and have received a booster against COVID-19, with the exception of certain medical and religious exemptions. New employees without an approved medical or religious exemption are required to have their first vaccine dose by their date of hire. And all new employees will join the campus community in using the CoVerified app to upload vaccine information, report symptoms, and schedule regular campus COVID tests. We're in this together!
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.
In employment, as in education, Regis College is committed to equal opportunity and affirmative action. Regis does not discriminate on the basis of race, color, age, religion, creed, sex, gender identity or expression, sexual orientation, ethnic or national origin, ancestry, citizenship, marital or parental status, physical or mental disability, genetic information, pregnancy, veteran's status, membership in uniformed services or any other protected status.