Job Listings

Social Media Coordinator (Multimedia Specialist II)

Company:
The University of Arizona
Job Location:
Tucson, Arizona
Category:
Communications, Marketing, and Public Affairs

Posting Number: req10818

Department: Arizona Student Unions

Location: Main Campus

Address: Tucson, AZ USA

Position Highlights

Under supervision of the Associate Director for Marketing, the Social Media Coordinator will cultivate and maintain a consistent online brand personality for each of the following Auxiliary Services units: Arizona Student Unions, UA Bookstores, and Parking & Transportation Services. As the Auxiliaries' online personality, the Social Media Coordinator will strategically engage with various target audiences in order to generate awareness and excitement about the Auxiliaries' products and services and inspire action that drives revenue. A well-qualified applicant will have experience managing and developing content for multiple social media platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok and will be well versed in the latest social media trends and engagement strategies. The Social Media Coordinator must have excellent written communication skills and the ability to manage multiple projects and priorities.

The Student Union Memorial Center is one of the largest student unions in the United States. At a size of 405,000 square feet, SUMC contains everything students need.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please click here.

Duties & Responsibilities

  • Implements a social media marketing strategy for each auxiliary services unit (Student Unions, UA Bookstores, and Parking & Transportation).
  • Oversees a Social Media Assistant and student brand ambassadors, directing their day-to-day activities.
  • Collaborates with the Creative Manager and design team to create captivating digital content that informs, entertains, and inspires action that drives revenue.
  • Coordinates student/volunteer models and maintains their engagement through the implementation of strategic processes and participation incentives.
  • Manages all social media platforms used by the Auxiliaries and ensures consistency between their online brand personalities and other marketing channels.
  • Provides guidance and instruction to support the team's completion of social media campaign content.
  • Records and tracks social media content analytics in order to evaluate the platform strategy effectiveness and recommends changes as necessary.
  • Maintains the brand standards of both the University and Auxiliary Services units and ensures all social media accounts illustrate and bring to life the overall mission and vision.
  • Remains informed on the latest social media trends, best practices, etc. and ensures the auxiliaries' social media platforms stay relevant to various target audiences.
  • Develops creative content for social media platforms as needed.
  • Additional duties as assigned.

Minimum Qualifications

  • Bachelor's degree or
    equivalent advanced learning attained through professional level experience
    required.
  • Minimum of 3 years of
    relevant work experience is required.

FLSA: Exempt

Full Time/Part Time: Full Time

Number of Hours Worked per Week: 40

Job FTE: 1.0

Work Calendar: Fiscal

Job Category: Communication and Marketing

Benefits Eligible: Yes - Full Benefits

Rate of Pay: $47,735 - $62,533

Compensation Type: salary at 1.0 full-time equivalency (FTE)

Grade

7

Career Stream and Level

PC2

Job Family

Multimedia

Job Function

Communications & Marketing

Type of criminal background check required: Name-based criminal background check (non-security sensitive)

Number of Vacancies: 1

Contact Information for Candidates

Judy Harrison

harrisoj@arizona.edu

Open Until Filled: Yes

Documents Needed to Apply: Resume and Cover Letter

Diversity Statement

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As an Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.

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