Job Listings

Assistant Athletics Director, Marketing and Fan Engagement

The University of Arizona
Job Location:
Tucson, Arizona
Athletics and Coaching

Posting Number: req10636

Department: Administration and Athletics

Location: Main Campus

Address: Tucson, AZ USA

Position Highlights

The University of Arizona's Department of Intercollegiate Athletics is seeking an experienced sports marketing professional for the position of Assistant Athletics Director of Marketing and Fan Engagement. The successful candidate must be team-oriented, highly motivated, digital savvy, a self-starter and organized. This position reports to the Associate Athletic Director, External Relations and Revenue Generation. Candidates should expect to work evenings, weekends and some holidays based on sport competition schedules.

The University's strength in undergraduate education and scientific research is paralleled by its excellence on the playing fields, courts and other venues of its 21-sport Intercollegiate Athletic Program. The Arizona Wildcats compete in the tradition-rich Pac-12 Conference, "The Conference of Champions." For a more comprehensive view of what makes working in our department unique, please visit our website at:

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please click here.

Duties & Responsibilities

Duties & Responsibilities:

  • Works with the Senior Leadership Team within Arizona Athletics (ICA) at all levels to ensure the production of high quality marketing campaigns, materials, and game presentation for all sports
  • Lead the development and execution of digital revenue generation strategies, including, but not limited to digital advertising, social media paid ads, e-mail, mobile app, website content, and SEO
    • Serve as the point person for marketing automation system
    • Oversee social media strategy and policy
    • Responsible for the creation and maintenance of ticket information and fan engagement web pages on the official athletics website (OAS)
    • Develop reports to monitor return on investment (ROI) on digital advertising and marketing efforts
    • Develop strategy to fulfill Arizona Wildcats Sport Properties' sponsor agreements as it relates to digital and social promotions
    • Assist in developing and achieving digital revenue and social media objectives with the Assistant Director, Digital Marketing
    • Work directly with all advertising partners to develop strategy for ad buys and trade agreements
  • In Conjunction with the Director of Fan Engagement and Game Presentation:
    • Develop and implement marketing plans for all sports; review and evaluate plans after each season
    • Maintain production schedule of promotional materials including posters, pocket schedules, advertisements for all sports
    • Work with the ticket sales and ticket operations departments to develop revenue and attendance generation strategies for all sports
    • Communicate regularly with head coaches (or an appointed staff member such as a Director of Operations
    • Develop and ensure execution of all game presentations for all "show" sports (football, volleyball, men's and women's basketball, gymnastics, softball, baseball)
    • This includes ICA general philosophy and strategic approach towards game presentation
    • Communicate and coordinate at a high level with ICA and University of Arizona departments in relation to game presentation (Director of Athletics/senior level administration, facilities and event management, creative services, marching/pep band, UA marketing and brand management, cheer/mascots, HOC presentations)
  • Serve as a liaison and consultant with outbound sales to develop and execute a strategy to maximize revenue and event experiences
  • Develop opportunities and manage gameday fan experiences fulfillment
  • Serve as the athletic departments liaison with Trademarks and licensing & Wildcat Sport properties (LIMG)
  • Coordinate the following fan engagement initiatives as part of the ICA Strategic Plan:
    • Development and execute an internal program with current ICA staff to serve as "secret shoppers" at ICA home football and men's basketball games
    • This includes recruiting volunteers, identifying target areas for feedback, coordinating a reimbursement process with business office, collecting feedback, and providing reports to key game experience representatives
  • Oversight of Director of Fan Engagement and Game Presentation & Assistant Director, Digital Marketing as well as 4 other marketing team members
  • Additional duties as assigned

Knowledge, Skills, and Abilities:

  • Strong verbal and written communications skills
  • Ability to problem solve and make decisions
  • Ability to multi-task with frequent interruptions
  • Dedication and motivation to initiate, lead and support value-added projects
  • Meticulous attention to detail
  • Demonstrated ability to communicate effectively with individuals at all organizational levels, and project a positive, professional attitude
  • Demonstrated ability to develop and maintain positive interpersonal relations
  • Outstanding organizational skills, including a strong design sense and close attention to detail
  • Knowledge of and compliance with NCAA, Pac-12 Conference, and institutional rules that relate to this position
  • Exceptional leadership skills and the ability to motivate colleagues and subordinates and serve as mentor

Minimum Qualifications

  • Bachelor's degree
  • Five years of relevant work experience, including two years of supervisory experience
  • Experience with the following applications: Microsoft Word, Excel and PowerPoint
  • Must be available to work a flexible schedule including nights and weekends

Preferred Qualifications

  • Master's Degree
  • Seven years of experience working in college athletics or professional sports marketing/ game presentation
  • Experience with leading game presentation for college football and/or men's basketball games
  • Experience with SEO and paid social media advertising
  • Experience with developing website content
  • Experience with the following applications: DOMO, Paciolan, Eloqua, Google Analytics, Hootsuite, Illustrator, SideArm Sports and Adobe Creative Suite
  • Experience with marketing automation software and tactics
  • Experience with leading game presentation for live sporting events
  • Experience with strategic revenue generating campaigns for e-mail and digital advertising
  • Experience with developing and executing a social media strategy for multiple platforms

FLSA: Exempt

Full Time/Part Time: Full Time

Number of Hours Worked per Week: 40 + nights and weekends

Job FTE: 1.00

Work Calendar: Fiscal

Job Category: Athletics

Benefits Eligible: Yes - Full Benefits

Rate of Pay: DOE

Compensation Type: salary at 1.0 full-time equivalency (FTE)



Career Stream and Level


Job Family

Athletics Admin

Job Function


Type of criminal background check required: Name-based criminal background check (non-security sensitive)

Number of Vacancies: 1

Contact Information for Candidates

Chris Celona

Open Until Filled: Yes

Documents Needed to Apply: Resume, Cover Letter, and One Additional Document

Special Instructions to Applicant

Please submit Resume, Cover Letter, and the answers to
the following questions as the Additional Document. Thank You.

1. Describe your knowledge of NCAA and Pac-12 Conference
rules and regulations relating to academics, satisfactory progress, and

2. Please list below any experience you have had since 2015
with high school or college student-athletes. This includes working or
volunteering in any capacity with a high school, AAU, sports club, junior
college or 4-year institution student-athlete, athletics team or department.

3. Applicants for this position are subject to the following
NCAA Bylaws 11.4.2,,, 11.4.3,,, 11.4.4,, and You may be asked about these Bylaws in an interview,
and you may be asked to sign a future affirmation confirming the same prior to
or upon your employment by The University of Arizona, if you are selected for
employment. Do you understand that by submitting your application for
employment you are affirming that you have read these Bylaws, and that such
Bylaws would not preclude your employment by The University of Arizona?

4. Are you the parent, coach, relative or guardian of a
prospective student-athlete (i.e., student in 9-12 grade or 7-12 grade for
men's basketball or junior college student) in the sport of men's basketball,
women's basketball or football or have any other type of association with any
prospective student-athlete in the sports of men's basketball, women's
basketball or football? If yes, please explain.

5. Is your potential employment within the athletic
department conditioned upon the enrollment of any prospective student-athlete
(i.e., student in 9-12 grade, 7-12 grade for men's basketball or junior
college) in the sport of men's basketball, women's basketball or football? If
yes, please explain.

6. Do you understand that failure to disclose any
information related to your affiliation with a prospective student-athlete
(student in 9-12 grade, 7-12 grade for men's basketball or junior college) in
the sports of football, men's basketball or women's basketball might render
your application ineligible for consideration?

Diversity Statement

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As an Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.

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