Job Listings

Digital Content Specialist

Company:
Des Moines Area Community College
Job Location:
Ankeny, Iowa
Category:
Communications, Marketing, and Public Affairs

JOB SUMMARY: Coordinate and execute the College’s digital advertising and content generation programs and support with audience engagement and analysis of advertising programs.

ESSENTIAL FUNCTIONS: Develop content (copy and video) to enhance/promote marketing programs and engage audiences via digital and social advertising platforms. Develop content strategy and execution; be a skilled video story teller that conveys the College’s key messages and goals on TikTok, YouTube and other digital platforms; research and identify new digital trends or opportunities; and understand DMACC’s various audiences and how to effectively engage and impact them.

Coordinate and execute DMACC’s digital and social advertising program. This includes placement on current digital advertising platforms such Facebook, TikTok and YouTube, along with keeping current on new/upcoming platforms, apps, etc. Develop campaign demographics, coordinate creative sets, run/ analyze reports, and modify ads to maximize results. Work the college clients to offer advice and assistance with digital campaigns. Coordinate campaigns with digital vendors to ensure consistency of campaigns and programs.

Coordinate and execute DMACC’s E-mail marketing program to engage prospective/current students, and other audiences served by DMACC .
Perform other duties as assigned.


REQUIRED QUALIFICATIONS: 
Bachelor degree in marketing/advertising, video production, journalism or related field and one year of experience in advertising agency or commercial/institutional marketing position

OR Associate degree in marketing/advertising, video production, journalism or related field and three years of experience in advertising agency or commercial/institutional marketing positionOR 30 credits plus four years of experience in advertising agency or commercial/institutional marketing position.
Experience managing digital advertising or a content creation program on behalf of an organization. Experience working with E-mail marketing platforms (Constant Contact, Mail Chimp, Salesforce Marketing Cloud).
Understanding and engaging digital advertising platforms, trends and best practices. Demonstrated proficiency in digital advertising or writing/editorial skills for electronic media. Video production skills. Copywriting and editorial skills. Strong communication skills. Ability to plan, organize and manage time. Demonstrated ability to establish and maintain a professional working relationship with a wide variety of individuals coming from diverse backgrounds.

Knowledge of current software applications.

DESIRED QUALIFICIATIONS: Bachelor degree in marketing/advertising, video production, journalism or related field and one year of experience in advertising agency or commercial/institutional marketing position
OR Associate degree in marketing/advertising, video production, journalism or related field and three years of experience in advertising agency or commercial/institutional marketing positionOR 30 credits plus four years of experience in advertising agency or commercial/institutional marketing position.

Experience managing digital advertising or a content creation program on behalf of an organization. Experience working with E-mail marketing platforms (Constant Contact, Mail Chimp, Salesforce Marketing Cloud).
Understanding and engaging digital advertising platforms, trends and best practices. Demonstrated proficiency in digital advertising or writing/editorial skills for electronic media. Video production skills. Copywriting and editorial skills. Strong communication skills. Ability to plan, organize and manage time. Demonstrated ability to establish and maintain a professional working relationship with a wide variety of individuals coming from diverse backgrounds.

Knowledge of current software applications.

PHYSICAL REQUIREMENTS: 
Constant: 
    • Sit 
Occasional: 
  • Lift Floor to Waist < 10 lbs 
  • Carry < 10 lbs x 100 ft 
  • Push/pull horizontal 10 lbs x 18 in 
  • Lateral Pinch 
  • Forward reach 
  • Crouch 
  • Neck Flexion, Extension & Rotation 
  • Fine Motor Coordination 
  • Hand & Foot Coordination 
  • Stand 
  • Ability to be Mobile 
 Mobility accommodations will be reviewed on a case-by-case basis and determined by the essential functions of this position.

PHYSICAL DEMAND CATEGORY: Light
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