Job Listings

Digital Marketer/Writer

Company:
Kellogg Community College
Job Location:
Battle Creek, Michigan
Category:
Communications, Marketing, and Public Affairs

External Posting Number: 20130375P

Position Number: SRC.DIGMKTR.MAC.22

Position Type: Administration

Classification: Manager 1 - Administration

Department: Marketing and Communications

Work Schedule

This regular, full-time administrative position will work Monday through Friday, 8:00 a.m. to 5:00 p.m. with evening and weekend hours according to department needs.

RESPONSIBILITIES include but are not limited to the following

SEE JOB DUTIES BELOW.

Position Summary

The Digital Marketer/Writer creates and distributes content - written, web, photo and video - to support College goals and Marketing and Communications Department strategies. They are responsible for maintaining content on the College's official website, blog and main social media platforms; for monitoring and managing the reputation of the College online; and for executing additional digital tactics, including online advertising for the College. The position also oversees marketing interns.

At Kellogg Community College, we are committed to creating an inclusive environment where we foster respect for others and our differences, support cultural understanding, demonstrate ethical behavior and champion social justice. We will accomplish this by:
  • Deepening our understanding of diversity, equity and inclusion through learning, engagement with others and personal reflection;
  • Valuing the lived experiences and perspectives of others while nurturing and understanding the differences between us;
  • Rejecting all forms of prejudice, discrimination and racism; and
  • Advancing integrity, justice and civility among and between us.

Proposed Salary: According to the Kellogg Community College Hay Administrative Compensation program, the 2021-2022 annual salary range for a Manager 1 position, $56,204 to $70,257 to start.

#HEJ

Physical Demands

The job responsibilities are performed in an office area and presentation venues. Travel by car required. The job has intermittent periods during which continuous physical exertion is required, such as walking, standing, sitting, stooping, bending, climbing, lifting material or equipment, some of which may be heavy or awkward (8 - 45 pounds). Typically requires regular use of one or more physical senses of medium intensity and long duration. Must meet reasonable deadlines, quotas or demands for accuracy, and, may be involved in some mildly unpleasant situations.

Minimum Qualifications

  1. Bachelors degree (BA, BS) or equivalent in Communication, Journalism, Public Relations, Marketing, Advertising or related field, obtained from an accredited college or university.
  2. Advanced writing abilities and ability to write appropriately for distinct audiences.
  3. One to two (1-2) years of experience in social media administration/content development.
  4. One to two (1-2) years of experience managing websites with a basic understanding of relevant technologies and best practices.
  5. Advanced understanding of social media, including specific site functionalities and best practices, as well as the ability to communicate appropriately within each unique platform while also integrating social elements into larger work and campaigns elsewhere on- and offline.
  6. Basic understanding of photo/video equipment, including DSLR cameras and editing software.

Preferred but not Required

  1. Basic understanding of digital/online advertising platforms and best practices as related to marketing strategy, including terms like CPC, CPM, impressions, reach and frequency.
  2. Experience developing digital/online advertising strategy and executing digital/online ad campaigns.
  3. Ability to manage multiple priorities and deadlines at any given time for multiple internal and external audiences.
  4. Ability to work independently and as part of a team.
  5. Excellent interpersonal, organizational, problem solving and strategic planning skills.
  6. Demonstrated proficiency in Adobe Creative Suite, particularly Bridge, Photoshop and Premiere Pro.
  7. Proficient with Microsoft Office Suite, particularly Word and Excel.
  8. Experience with Web content management systems (CMS) and basic HTML.
  9. Experience working with a diverse population and strong customer service skills.

Special Instructions to Applicants

At this time, this position is open to internal and external applicants. To be considered, all required materials must be submitted no later than Monday, May 23, 2022 at 9:00 a.m. EST, and it is the responsibility of the applicant to ensure all required materials are submitted by the closing date and time. Only online applications will be accepted - any paper applications will be rejected and returned to the applicant. As part of the interview process, applicants will be given a skills test. If you have questions regarding our online application process, please call 269 565-2074 or email hr@kellogg.edu.

External Closing Date: 05/23/2022

External Closing Time: 9:00 a.m. EST

Internal Closing Date: 05/23/2022

Essential Function

SOCIAL MEDIA MANAGEMENT

Description

  • Manage the College's main social media presences, including:
    • daily content development
    • posting
    • promotion
    • communication/customer service
    • crisis communication via social media channels and the website
  • Create and maintain college-wide social media directory of official college channels and weekly/monthly social media content calendar and manage training and coordination of social media managers and content across the College
  • Monitor daily the College's online reputation, as well as keeping current with the latest trends and updates in the field

Essential Function

WRITING AND DISTRIBUTION

Description

  • Write ad and social media copy, website copy, press releases, human interest stories and other materials as needed for College publications, in print and digital formats, adhering to best practices in regards to style, SEO, etc., as relevant and appropriate
  • Post content to the KCC Daily blog and college website, send press releases and distribute other Marketing and Communications content as needed by the department

Essential Function

WEBSITE MANAGEMENT AND DIGITAL ADVERTISING

Description

  • Work in coordination with the Process Specialist, Graphic Design, to manage the content side of the official college website, including the creation and maintenance of timely and relevant content for a variety of internal and external audiences and ensuring content access and functionality across the site
  • Create and maintain an ongoing, current page author directory and manage page author training
  • Execute digital/social advertising strategy, including the creation and ongoing maintenance/administration of digital/social advertising across College platforms, as well as seeking out and advising on additional advertising opportunities as needed
  • Create and maintain weekly/monthly advertising reports reporting ad performance to the Marketing Director

Essential Function

PHOTOGRAPHY/VIDEOGRAPHY

Description

  • Act as the official college photographer and videographer, shooting, editing and publishing photos and videos for the college website, social media platforms, print publications, advertising and for other uses as needed by the College, including by community and press request
  • Work with the Process Specialist, Graphic Design and other department staff as needed, including interns, to coordinate the photo scheduling, shooting, editing and archiving process

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