Job Listings

Director of Marketing, Communication and Engagement

Appalachian State University
Job Location:
Boone, North Carolina
Communications, Marketing, and Public Affairs
Boone, NC

Faculty Rank: No

Provide Rank: N/A

Position Number: 001931

Department: College of Health Sciences - 273000

Description of University

Appalachian State University, in North Carolina's Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls about 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications

Education and Work Experience
  • Bachelor's Degree in Media Arts, Advertising, Design, Communications, Journalism, Educational Media, or related field.
  • Minimum of 3 to 4 years of experience in managing projects and resources including managing timelines, establishing priorities, distributing responsibilities, and meeting milestones; and deliverables.
License/Certification Required


Preferred Qualifications

Knowledge, Skills, and Abilities
  • Understanding of organizational strategies, goals, objectives, policies, and procedures.
  • Familiarity with software applications associated with the position, including content management systems for web (Drupal and Google) and electronic screens (Scala); graphic design products (Adobe Creative Suite) and email messaging software (imodules, mailchimp); desktop and digital publishing programs (word, excel, PowerPoint, google suite and database management) and familiarity with social media platforms (Facebook, Twitter, Instagram, Youtube, etc).
  • Excellent written and oral communication skills.
  • Excellent interpersonal skills and exemplify an appreciation of diversity and inclusiveness.
  • Experience in marketing to diverse audiences.
  • Ability to respond to inquiries, complaints, and input from all stakeholders.
  • Ability to exercise complete confidentiality.
  • Ability to work autonomously in a multicultural, diverse environment.
  • Balances attention to detail and strategic vision.
  • Creatively executes projects with a focus on bottom-line results.
  • Willingness and ability to learn new software and products as industry changes arise.
  • Proficiency in software, hardware, and processes related to multimedia and graphic design production.
  • Broad knowledge of marketing, communications, and event management.
Essential Duties and Responsibilities

This position will create and execute a marketing and communications plan that advances the College's mission to internal and external audiences. Some essential duties and responsibilities include:
Marketing and Communication:
  • Promote the outstanding achievements of the College's students, faculty, administration, and alumni; writing human interest stories and articles; creating newsletters; assisting with events; taking photos; provide oversight of the College's website and social media pages; and collaborating with university and regional press.
  • Provide leadership and vision for the College's strategic and integrated marketing and communication functions.
  • Ensure the "brand" image of the Beaver College of Health Sciences aligns and supports the Appalachian State University vision, mission, and values and resonates with faculty, staff, prospective and current students, alumni, and partners.
  • Ensure website, publications, and event content is relevant, accurate, outward-facing, and engaging for all stakeholders.
  • Ensure marketing strategies are developed that support the strategic plan.
  • Assist the Office of the Dean and Department Chairpersons in selecting and procuring minor graphic design elements needed for media, presentations, promotional products, etc.
  • Take photographs (or arranges for photographer) at meetings and events for college or departmental publicity, publications, website, PowerPoint presentations, or other promotional information used in college or department for either external or internal sources, including distribution to local, state, or national organizations.
  • Maintain or assist with updating (with current photos and information) the displays within the College buildings.
External Engagement:
  • Assist the Office of the Dean with planning and conducting various events and activities, such as College faculty/staff meetings, social events, Advisory Council meetings, award and recognition receptions, visits and tours by dignitaries, etc.
  • Assist the Office of the Dean and the Director of Development with various tasks to support fundraising and development efforts in the College, including donor-focused events and marketing materials.
  • Promote effective public relations activities and serve as the College's liaison to Communications/PR staff throughout the University.
  • Partner and collaborate with key leaders and other partners within the college and university such as the Development Director, and directors of the college's Institute and Clinics, to ensure external engagement is complementary and in support of college and university goals and strategies.
  • Collaborate in short- and long-term strategies, programs, and services to inspire giving among a vast array of stakeholders in support of the College's fundraising initiatives and philanthropic activities.
  • Assist in marketing, outreach, and donor stewardship initiatives to cultivate identity and create or expand relationships with external partners.
Analytics and Technology: -
  • Create, schedules, and track content across social media platforms.
  • Provide oversight and general maintenance of website(s); dynamic content updates.
  • Researching and pursuing other online engagement opportunities that arise in this ever-changing field.
  • Track analytics to support key marketing and external engagement strategies.
  • Maintain expertise in the use of tools and technology associated with the production of multimedia objects and digital communications materials.
Office Effectiveness:
  • Manage and direct faculty/staff/students in support of marketing programs and events.
  • Relieve the Dean of administration detail by coordinating communications and enhancing processes.
  • Work with faculty and staff to review content, negotiate edits, changes and move approved content forward.
  • Assist in coordinating several events and activities for the Beaver College of Health Sciences, including Advisory Council Meetings, Faculty and Staff socials and events, yearly opening meetings, graduation ceremonies, etc.
  • Serve as a key advisor and collaborator to several events and activities for the Beaver College of Health Sciences, including scholarship receptions, lectures, alumni events, etc.
  • Assist the Office of the Dean and the Director of Development with various tasks to support fundraising and development efforts in the College, including donor-focused events and marketing materials.
  • Event management includes coordinating logistics - choosing dates, booking locations, inviting participants, etc., printing materials, promoting events, managing staff, monitoring timelines, and budgets, etc.
Type of Position: Full Time Position

Staff/Non-Faculty: Staff/Non-Faculty

Appointment Type: 1.0

Work Schedule/Hours
Mon-Fri 8:00am-5:00pm; some evening/weekend hours occasionally

Number of Hours Per Week: 40

Number of Months Per Year: 12

Mandatory Staff: No

Suggested Salary Range: $52,000-$55,000

Physical Demands of Position

Typical physical demands of a professional position within a university.

Posting Date: 01/12/2022

Closing Date

Open Until Filled: No

Evaluation of Applications Begins

Proposed Date of Hire: 03/01/2022

Special Instructions to Applicants

A complete application consists of the following:

(1) a cover letter addressing the position description, qualifications, and experience.

(2) a diversity statement. Appalachian State and the College of Health Sciences are committed to working with diverse student and community populations. In your application, please describe how you can help ensure that diverse voices, perspectives, and cultures are included in our marketing and promotional materials.

(3) a curriculum vitae or resume.

(4) at least one writing sample. (e.g. published article).

(5) unofficial copies of all transcripts. Note that finalists invited for campus interviews must submit official transcripts prior to the campus interview.

(6) a list of three (minimum) professional references including name, current position, email, address, and phone number.

Search Chair Name
Marie Huff

Search Chair Email

Disability Accommodation Information

Individuals with disabilities may request accommodations in the application process by contacting Maranda Maxey, Director & ADA/504 Coordinator, at 828-262-3056 or

AA/EEO Statement

Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.

Important Contacts:

Director of Human Resources/EEO Officer
Office of Human Resources
330 University Hall Dr.
Boone, NC 28608
(828) 262-3187

Office of Title IX Compliance
123 I.G. Greer Hall
Boone, NC 28608
(828) 262-2144

ADA/504 Coordinator & Office of Disability Resources Director
Office of Disability Resources
224 Joyce Lawrence Lane/Suite 112 Anne Belk Hall
Boone, NC 28608
(828) 262-3056

Diversity and Inclusion at Appalachian

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Background Check Statement

Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.

Eligibility for Employment

Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed.

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