Assistant Director Data & Direct Response
Virginia Tech is looking for an Assistant Director, Data & Direct Response to lead and execute a best-in-class annual giving direct marketing program to increase revenue and alumni giving participation from 15% to 22% by 2022. The Assistant Director will manage a team of two direct reports and collaborate with fundraising channel experts who are part of a transparent, innovative, high performing, and close knit team culture. ||This is a key role at Virginia Tech that helps tackle one of the biggest challenges in higher education fundraising today: increasing alumni participation while also growing revenue. This role will have wide creative and tactical freedom to build omni channel fundraising campaigns through new and traditional media. The Assistant Director leads the annual giving data and direct response team which builds and manages integrated fundraising marketing campaigns, determines a goal achieving segmentation strategy, and optimizes channel performance.|| The Assistant Director may participate in personalized fundraising outreach as a part of donor retention tactics.||The Assistant Director is a pivotal collaborator and self-starter who will be responsible for driving Advancement and other campus partners supporting integrated annual giving marketing efforts and build a pipeline of private support for the university, colleges, and other key programs. This role requires a solutions oriented thought leader ready to help shape a successful strategy of the future here at Virginia Tech and Advancement.
Bachelor's degree and progressive fundraising or marketing experience. |Experience developing and prioritizing multifaceted, innovative direct marketing fundraising strategies to drive results. |Track record of successfully managing omni channel fundraising or marketing campaigns at a company, agency, higher education institution, or nonprofit organization. | Analytical, data driven curiosity with an inclination to understand fundraising segmentation needs and translate insights into concrete annual giving or marketing campaigns. | Successful experience leading and building cross functional teams with a knack for managing. | Ability to collaborate and respond to diverging perspectives in a professional and courteous manner.|
Experience designing and implementing direct mail marketing within a large company, organization, higher education, or nonprofit strongly preferred.| Background in advancement, sales, or customer service.| Understanding of project management fundamentals and ability to bring campaigns from ideation to execution.|Successful experience working in a complex matrix structure and building teams with a focus on rapid execution. |Enjoys face paced work environment and applying new fundraising marketing trends or tactics.| Advanced degree in business, communications, marketing, nonprofit leadership, public administration, or comparable field.
Commensurate with Experience
October 20, 2021
The successful candidate will be required to have a criminal conviction check as well as documentation ofCOVID-19 vaccinationor receive approval from the university for a vaccination exemption due to a medical condition or sincerely held religious belief.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
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