Associate Director of Admissions for Communications
Associate Director of Admissions for Communications
Bridgewater College is seeking an Associate Director of Admissions for Communications. The Associate Director position will work to support the development, implementation, and execution of all admissions marketing and communications. This position will serve as a primary liaison to the College's marketing and communications team and oversee print and digital communication for prospective students, families, and other College partners. Reporting to the Director of Admissions, this position will be an integral member of the admissions leadership team.
- Reporting to the Director of Admissions, the ADAC collaborates with multiple staff on campus to develop and execute a proactive, engaging, and integrated communications plan that spans the recruitment cycle for multiple recruitment classes.
- Creates and maintains Slate Deliver templates, query populations, content blocks, and logic for all messages; supports management of drip marketing campaigns and populations for segmented communication that targets all phases of the admissions funnel.
- Ensures all messages meet the College’s brand and messaging standards and supports institutional and enrollment goals.
- Manages the Admissions Office’s social media accounts.
- Uses data to evaluate effectiveness of communications efforts and makes data-driven decisions to strategically adjust and optimize communications to maximize effectiveness.
- Serves as primary liaison to the Office of Communications and Marketing, meeting regularly to ensure communication projects are effective and on schedule for delivery.
- Performs complex duties at a high level of accuracy in a fast-paced environment.
- Takes the lead in reviewing all vendor communications to ensure messaging is accurately reflecting the College.
- Manages a team of students that aid in outreach.
- Maintains a high level of organization and attention to detail to ensure that information is accurate and timely.
- Exhibits advanced communication skills that allow for both excellent written and oral communication.
- Works independently with minimal supervision and produces results.
- Engages comfortably and productively with people of different backgrounds, professions, and ages.
- Bachelor’s degree in English/Communications or related field is required.
- 3+ years of experience preferred
REQUIRED SKILLS AND ABILITIES:
- Demonstrated ability to manage multiple projects with overlapping timelines.
- Prior experience managing people.
- Ability to effectively communicate across multiple platforms.
- Strong writing and editing skills.
- Proven strength in marketing.
- Proficient with Microsoft Office suite and social media; experience with Technolutions Slate.
GENERAL INFORMATION: Bridgewater College was founded in 1880 as the first coeducational college in Virginia. Bridgewater offers bachelor’s degrees in approximately 60 majors and minors, along with four graduate programs, pre-professional programs such as medicine and law, and teacher licensure. The College is a member of NCAA Division III and the Old Dominion Athletic Conference, with 23 intercollegiate athletic teams. The vibrant residential campus is located in the town of Bridgewater, Virginia, near the city of Harrisonburg in the center of the Shenandoah Valley. An excellent school system, healthy business environment, numerous arts and cultural events, one of the state's lowest crime rates, and a variety of outdoor opportunities and historic attractions draw many to the region.
ADDITIONAL INFORMATION: Email Human Resources at email@example.com.
APPLY: Please complete our online application at www.bridgewater.edu/careers. Include cover letter, resume, and the names and contact information (email and cell phone) for three references.
Bridgewater College is a welcoming and vibrant community committed to supporting a diverse workforce, and actively seeks applications from women, minorities, individuals with disabilities and protected veterans and other persons from traditionally underrepresented groups. Bridgewater College is an equal opportunity provider and employer.
Bridgewater College does not discriminate on the basis of race, color, national or ethnic origin, sex, marital status, gender identity or expression, sexual orientation, disability, religion, age, veteran status, or political affiliation in the administration of its educational policies, admissions policies, scholarship and loan programs, athletic programs, or other college programs and activities, or with regard to employment.
Bridgewater College has partnered with the U.S. Department of Agriculture to obtain resources to enhance the College’s facilities. The College is posting the following notice as required by federal law by organizations which benefit from the USDA’s funding program.
If you wish to file a Civil Rights program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, found online at http://www.ascr.usda.gov/complaint_filing_cust.html, or at any USDA office, or call (866) 632-9992 to request the form. You may also write a letter containing all of the information requested in the form. Send your completed complaint form or letter to us by mail at U.S. Department of Agriculture, Director, Office of Adjudication, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, by fax (202) 690-7442 or email at firstname.lastname@example.org.
ANNUAL SECURITY REPORT AND ANNUAL FIRE SAFETY REPORT: The Bridgewater College Annual Security Report and Annual Fire Safety Report summarizes policies on campus security and personal safety, crime prevention, fire safety, and crime reporting, and includes crime and fire statistics for the past three years.
The reports are available at https://bridgewater.box.com/s/4ma6tlh30y8cat9un192ugo3dm6n29y9.
To request a printed copy, please call 540-828-5761