Job Listings

Vice President of Marketing and Communications

Company:
Online Learning Consortium
Job Location:
Boston, Massachusetts
Category:
Administrative Vice Presidents
Works remotely The Online Learning Consortium (OLC) is seeking a dynamic and innovative strategic leader to serve as the Vice President of Marketing and Communications. Responsible for the development of the communication strategy in alignment with the strategic plan, this role will lead all activities to promote, enhance and protect the credibility of the organization’s brand. Reporting to the CEO and serving on the OLC Cabinet, this position will collaborate closely across teams and organizational service lines, helping to guide and direct the mission, vision, and work of the organization across channels and outputs.

Job Duties

Strategic Duties

  • Work closely with the OLC leadership to develop and lead marketing initiatives, including the development of strategy to drive growth
  • Provide leadership and vision for the strategic and integrated marketing and communications functions
  • Develop and implement an integrated strategic communications plan to advance OLC’s brand identity, broaden awareness of its programs and priorities, and increase the visibility of its programs across key stakeholder audiences
  • Create marketing/public relations strategy that will allow OLC leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers
  • Provide leadership and vision for the strategic and integrated marketing and communications functions
  • Develop, execute, and refine a comprehensive communications, marketing and branding strategy aligned to strategic plan

Operational Duties

  • Work closely with the functional leaders to lead and direct the marketing, communications and public relations needs of the organization
  • Identify challenges and emerging issues faced by the organization. Work with the leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
  • Oversee development of all OLC print communications including the annual report, marketing collateral materials and electronic communications; manage relationships with associated vendors
  • Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organization
  • Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed
  • Actively engage, cultivate, and manage press relationships to ensure coverage surrounding OLC programs, special events, public announcements, and other projects
  • Oversee the day-to-day activities of the marketing/communications function, including budgeting, planning and staff development
  • Produce and manage accurate budgets for initiatives based on data based analysis of historical and forecasted performance
Minimum Qualifications
  • Bachelor’s degree in marketing, communications or a related field required
  • Extensive knowledge and 7-10 years similar experience
  • Experience with multiple communication channels (e-mail, social media, SMS, search engine marketing and website development)
  • Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance an organization’s mission and goals
  • A minimum of five years experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories Innovative thinker, with a track record for translating strategic thinking into action plans and output
  • Experience in a leadership role, directing and coaching others
  • Solid understanding of fully integrated marketing plans and strategies
  • Experience with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends
  • Strong technical writing skills and the ability to communicate across contexts 
  • Exemplary collaborative skills with a strong desire to foster and grow interpersonal connections within and outside the organization
  • Proficient in Microsoft Office applications 
  • Excellent time management skills
  • A successful track record in setting priorities; keen analytic, organization and problem solving skills which support and enable sound decision making
  • Excellent communication and relationship building skills with an ability to prioritize, negotiate, and work with a variety of internal and external stakeholders
  • Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.
  • Demonstrated ability to drive toward results
  • A multi-tasker with the ability to wear many hats in a fast-paced environment
Preferred Qualifications
  • Master’s degree
  • Proficiency with Salesforce, Google Analytics and Pardot 
  • Experience with Adobe applications
  • Prior experience in higher education
  • Experience supporting outreach efforts for events
  • Familiarity or experience with the goals and mission of the Online Learning Consortium
OPEN UNTIL FILLED
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