Job Listings

Director of Marketing & Fan Experience

Augustana University
Job Location:
Sioux Falls, South Dakota
Athletics and Coaching

About Augustana University

Augustana University is located in the growing and vibrant city of Sioux Falls, South Dakota with a metro area of over 265,000 people. Augustana University has, for more than 150 years, provided a strong student-centric education based on its five core values: Christian faith, liberal arts, excellence, community and service. Currently with 20 NCAA Division II sports programs, Augustana Athletics is focused on building champions in the classroom, in competition and in the community, highlighted by four team national championships since 2010. Ranking in the top twenty of the NCAA Learfield Directors’ Cup nine of the past ten years, Augustana is currently executing its' strategic plan, Viking Bold: The Journey to 2030. Included in the plan is a goal of transitioning to NCAA Division I intercollegiate athletics. 

Director of Marketing & Fan Experience

Augustana University invites applications for the position of full-time Director of Marketing and Fan Experience. The Director of Marketing & Fan Experience is responsible for developing and implementing a marketing and promotions plan to increase ticket sales, game attendance, and enhance the fan experience for Augustana Athletics. The Director will play a key role in the execution of Viking Bold: The Journey to 2030, the university’s comprehensive strategic plan. Specifically related to the athletics goal within the plan: to provide student-athletes the opportunity to compete at a higher level, elevate the profile of the university, and inspire Sioux Falls to enthusiastically embrace Augustana University as the hometown team as we serve the community and integrate our mission with its needs.

Duties include, but are not limited to:

  • Develop and implement marketing and promotions plans to increase ticket sales, game attendance and fan experience
  • Assist the Assistant Athletic Director for Strategic Partnerships with the planning, coordination and implementation of all game day activities and promotions including but not limited to:
    • Public address scripts and timelines
    • In-game promotions and giveaways
    • In-game presentations sponsored by the University and/or the Athletics Department
    • Marching Band performances
    • Spirit – Cheerleaders, Dance Team, and Mascot
    • All other game day related activities
  • Assist with fulfillment of sponsorship agreements
  • Assist with strategic marketing plan to launch Division I Men’s Ice Hockey program
  • Serve as the primary point of contact in athletics for the Viking Marching Band
  • Works with Marketing & Fan Experience Graduate Assistant with the planning and execution of the Viking Kid’s Club
  • Work with student-based clubs and community groups in order to increase attendance at athletic events
  • Serve as the supervisor of Marketing & Fan Experience Graduate Assistant and student interns
  • Flexibility to work nights and weekends as needed
  • Other duties as assigned

Desired Qualifications:

  • Bachelor’s degree or equivalent experience required
  • Relationship based sales experience, preferably in college or professional sports setting

Preferred Qualifications:

  • Experience with customer service
  • Experience with fundraising / sales
  • Experience working with college hockey

Application Procedure:

Review of applications will begin immediately and continue until the position is filled. Interested applicants should complete an Augustana University’s employment application, provide a cover letter, resume and the names, addresses and phone numbers of three references. Valuing diversity and inclusivity are important aspects of the culture and ethos of Augustana University. Please share how you envision embracing and advancing these ideals. Application materials are to be sent electronically to: Official website:

Augustana University will continue to monitor concerns related to Covid-19 and its variants in the months to come, and we expect to provide all, or nearly all, of our instruction in face-to-face labs and classes beginning fall of 2021. Applicants for faculty and staff positions should thus be prepared to participate fully in on-campus, face to face experiences in the coming academic year.

Augustana University is an Equal Opportunity/Affirmative Action/Title IX Employer that seeks to recruit, develop and retain a talented and diverse workforce. Augustana University is committed to excellence through diversity and strongly encourages applications from the entire spectrum of a diverse community. Submission of official transcripts may be required upon employment. Finalist candidates must satisfactorily complete pre-employment background check.

This website is part of the HigherEdJobs network.