Director of Strategic Engagement & Collaborative Design Hub
University of Northern Colorado Background:
The University of Northern Colorado ("UNC" or "University") is a public research university in the state of Colorado with more than 11,000 graduate and undergraduate students. The faculty and staff add another 1,300 members to the UNC community. UNC is a multipurpose institution offering a wide range of graduate and undergraduate degree programs in six academic colleges: Humanities and Social Sciences, Monfort College of Business, Education and Behavioral Sciences, Natural and Health Sciences, Performing and Visual Arts and University Libraries. The University offers more than 2,000 academic courses.
UNC is located in Greeley, Colorado, about 50 miles north of Denver, 50 miles south of Cheyenne, Wyoming, and one hour east of Rocky Mountain National Park. The population of Greeley is nearly 110,000 people and continues to grow every year. The campus consists of classrooms, residence halls, and dining/retail throughout the campus. The central campus features tree-lined, mature buildings, while the west campus is distinguished by modern high-rise buildings.
One of the major priorities of the campus is the implementation of the University strategic plan: Rowing not Drifting 2030. The University of Northern Colorado is Colorado's leader in education. UNC sets the standard and models innovative strategies focused on the holistic growth, development, and life-long success of our students - this is how we define a Students First university.
Rowing, Not Drifting 2030 guides our direction and aspirations for the next decade of serving students and our community. As an emerging Hispanic Serving Institution, the University of Northern Colorado will be the institution the state looks to as the future of higher education. Our students will experience a personalized education grounded in liberal arts and infused with critical and creative inquiry; establish relationships with faculty and staff that nurture individual development; gain the skills and knowledge that provide upward mobility among alumni; and share a commitment to the values of inclusion, equity, and diversity.
Our vision takes shape in the form of five elements that serve as our foundation over the next 10 years in support of and service to our students, faculty, staff, alumni, and community.
- Students First: We exist to transform the lives of our students. We focus on all aspects of their success by making intentional decisions to meet their needs and the needs of our community.
- Empower Inclusivity: The diversity within our university and state is a distinct advantage that we celebrate and nurture. We ensure learning occurs through meaningful discussion of shared and different experiences, viewpoints, and ideas.
- Enhance & Invest: The success of students relies on a healthy and strong team. We provide our staff and faculty with the support they need to succeed as professionals, educators, and in life. We foster an environment where their individual well-being and sense of belonging are vital to our collective success.
- Innovate & Create: Learning occurs through critical inquiry, discovery, and creation. We leverage technology and capitalize on opportunities to innovate and improve instruction. We anticipate and address societal needs by transforming the campus into a creative laboratory that asks questions, solves problems, and shapes Colorado's future.
- Connect & Celebrate: Strong community connections provide authentic learning experiences and reciprocal partnerships and collaborations. We set the standard for how engaged universities enrich the lives of those on campus, throughout Colorado, and beyond.
As you consider joining our community it is important to know that UNC is dedicated to strengthening and advancing our collective work related to diversity, equity and inclusion. We develop and learn more together with a diverse team. To achieve this, diversity for us represents differing perspectives, thoughts and experiences. We value the individuality of our human distinctions of our staff because these distinctions benefit students, our community, and each other. We expect members of our community to stretch their learning edges about race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability-this is a significant way to honor the intersectionality of our campus community. We appreciate the diverse contributions every individual makes to the UNC community.
The Director of Strategic Engagement is an integral part of the Division of Student Affairs at the University of Northern Colorado and serves on the Division of Student Affairs Leadership Team. This position is responsible for identifying, developing, and implementing, as well as, assessing strategies and student learning outcomes for current student engagement and communication within the Division of Student Affairs. This position is responsible for creating and coordinating current student-focused campus communication. The Director of Strategic Engagement plans, directs and coordinates the operations of the centralized student internship program within the Collaborative Design Hub, providing leadership and direction for a full-time employee and many student employees. In addition, this position delivers and evaluates student experiences and engagement by providing innovative initiative program support to the division's departments to ensure student retention and institutional learning outcomes are being met. This position is responsible for telling the story of the Division of Student Affairs and its departments through internal and external content in various formats online/digital and print materials.
Duties and Responsibilities:
Program Directing and Leadership
- Directs cross-functional collaboration across the Division of Student Affairs (DSA) by providing systems-thinking initiatives, strategies, and student and staff training, specializing in communication and engagement.
- Leads the development of the comprehensive DSA engagement and communication strategies targeted towards various current student undergraduate segments and parents/guardians audiences, for programs and activities in order to provide quality and well-attended services to the campus community.
- Views the Division of Student Affairs communications through the lenses of strategy, technology, and creativity and delivering demanding solutions that mitigate standard processes for students as well as align with the university's brand and goals all while focusing on retention.
- Oversees the online presence development and maintenance of the Student Affairs websites; provide oversight, support, and training to reporting areas in developing and maintaining their websites and communications.
- Strong project management, writing, and communication skills; experience managing a large website; use of web-based content management systems (Slate, Emma, Omnidev); research-related workflows, and customer service.
- Ability to manage full-time staff and multiple student staff while providing internship program expectations with combining student affairs needs and students' abilities to figure out the best way to produce winning work efficiencies.
- Provides direction, assigns activities, supervises and evaluates staff and student employees to ensure that all job duties are being completed and are successful in meeting and achieving objectives.
Strategic Planning and Communication Development
- Responsible for the Division of Student Affairs communication and strategic engagement plans for programming and executing electronic, web, new media and print communication plans. Each plan involves design and content development and scheduling of collateral (print, electronic, voice, chat, web and SMS) to identified strategic targeted populations.
- Ongoing assessment of communication response yield for the various campaigns in support of student success goals. Conceptualize and write content, as well as coordinate and provide guidance to campus copywriters in creative services when working with undergraduate audiences.
- Develop engagement and communication strategies to meet the DSA and the university undergraduate retention goals. Strategies are based on in-depth analysis of current undergraduate student data and benchmark goals, while still reflecting innovation and creativity.
- Define the student engagement strategy, processes, methodologies, and best practices for our fast-growing community of 21st century learners based on a deep understanding of the strategic roadmap for the Division of Student Affairs.
- Conduct ongoing assessment of all communications and engagement initiatives.
- Design, implementation and utilization of work order process to assist select campus wide initiatives (5%) through the Collaborative Design Hub.
DSA Survey and Data Gathering:
- Collaborate with the Institutional Reporting and Analysis Services and Office of Assessment to build and implement engagement and communication strategies on a yearly basis to contribute to university's retention efforts. Analyze and evaluate data to drive these decisions.
- Identify relationships and trends in the student affairs data, as well as any factors that could affect the results of learning outcomes.
- Report results of statistical analyses, including information in the form of graphs, charts, and tables.
- Analyze and interpret statistical data to identify significant differences in relationships among sources of information.
- Understand, identify, communicate and implement best practice solutions for current student essential processing needs as well as internal implementations and solutions
- Developing and delivering professional, effective presentations, program-specific strategies and training to all levels within the student affairs organization to help departments build programs and initiatives effectively and track outcomes.
Social Media and Web Management:
- Manages and monitors UNC undergraduate community social media to increase engagement, relevancy and conversations with target audiences (current students, parents, UNC Community). Oversees Division of Student Affairs websites for updates, improvement, effectiveness, and usability for external and internal audiences, as well as monitors and evaluates the analytics and search engine optimization.
- Minimum of a bachelor's degree in marketing, business, communications or related fields. (Equivalent combination of education and experience will be considered in lieu of degree.)
- Person entering the position should have a minimum of five years' of progressively responsible experience in marketing or related area
- A demonstrated record of experience in communications, project management, and assessment is required.
- Must have experience in managing employees and leading a team environment.
- Master's degree
- Experience in a university setting
Special Instructions to Applicants:
Attach resume, cover letter, and a list of references electronically.
Salary and Benefits:
Salary is $59,136. Benefits available include health, dental, vision, life and long-term disability insurance, as well as a selection of several defined contribution retirement plans. Dependents and spouses of UNC Employees who are employed at 0.5 FTE or above are eligible for undergraduate dependent tuition grants of up to 50%. These tuition grants will cover in-state tuition charges. Further requirements may exist. Other benefits may be available based on position.
Additional Requirements and Information:
Satisfactory completion of a background check, educational check, and authorization to work in the United States is required after a conditional offer of employment has been made. The successful candidate must submit original transcripts within one (1) month of hire.
Required Notice: In compliance with the Clery Act, the most recent University of Northern Colorado Annual Campus Security and Fire Safety Report is available online (https://www.unco.edu/police/clery/security-report.aspx) and a paper copy can be requested at the UNC Police Department. This report contains crime statistics and policy statements related to safety, conduct processes and Title IX investigations.