Communications Manager, Break Through Tech (National)
Break Through Tech is a national initiative launched at Cornell Tech with support from Pivotal Ventures, Cognizant U.S. Foundation, and Verizon. Break Through Tech works at the intersection of academia and industry to propel women and underrepresented communities into computing degrees and tech careers. Through curriculum innovation, career access, and community building, our goal is to achieve gender equality in tech.
About this position
Reporting to the Executive Director, this person will be responsible for all facets of establishing, maintaining and growing our brand and identity across our owned channels and platforms; and for developing a strategic communications plan on behalf of the National office that incorporates program sites across the country.
The Manager's job is to ensure that the voice and vision of Break Through Tech are understood, and that all aspects of communications are covered and the central message(s) can be delivered clearly and successfully. The Communications Manager will manage 1 staff person, will oversee and coordinate with communications professionals at all of our affiliate sites, and manage a range of projects related to marketing and communications priorities, help the Executive Director and National Senior Directors achieve their communications goals, and ensure alignment between National and site communication practices. Our ideal candidate is a confident self-starter and a team player willing to tackle complex assignments independently and work collaboratively. The candidate must be comfortable working in a small organization where initiative, fresh ideas, and commitment are valued and rewarded.
The ideal candidate is a gifted storyteller and writer, who has the ability to conceptualize creative ideas with brand objectives and target audiences in mind. The individual should have an appetite for learning and be comfortable working outside their primary skill set and comfort zone.
This is a 4 year position with the potential for renewal.
Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
- Website: steward a suite of digital tools and processes that advance and support organizational goals. Lead and oversee the maintenance and development of https://breakthrougtech.org/ and its affiliate sites. This includes, but is not limited to all front end and back end work.
- CRM: Participate as a stakeholder in the CRM implementation and consider incorporating features relevant to communications.
- Media Relations: In coordination with the Cornell Tech PR firm and the Cornell Tech Communications Director play a key role in developing and leading a central media relations strategy with an eye towards leveraging opportunities in our affiliate markets.
- Communications planning and message development: Develop and roll out a strategic brand communications plan that serves our mission by working closely with Break Through Tech's leadership to understand program objectives, goals, and target audiences. Maintain the brand book, style guide, and comprehensive messaging for the initiative.
- Coordinate support and collaboration across affiliate sites: Coordinate support and promote collaboration among communications activities at the affiliate sites, including spotlighting strong practices, creating and sharing of templates and advising as needed.
- Writing and editing: Lead and oversee editorial direction for communications materials, both internal and external, including (but not limited to) web copy, social media posts, blog posts, and talking points. Ensure standards and consistency in all communications materials and deliverables. Oversee the design and production of collateral materials and multimedia assets, including reports, videos, and print materials.
- Social Media: In partnership with the communications assistant , lead and oversee editorial direction for our social media channels and profiles
- Organization building: When requested, support the team in preparing communication, outreach, fundraising and funder management materials (such as a pitch deck, proposals, annual report, and speaking engagement presentation slides) for continuing program growth
- Data collection and reporting: Create an analytical framework for comms data analytics and oversee tracking and reporting of key comms KPIs that demonstrate the effectiveness of marketing and communications efforts. Continue to implement and expand upon best practices.
- Event Planning: When requested, assist the team in planning and executing events that promote and/or further the organization's goals.
The Break Through Tech Communications Manager has four high-level responsibilities:
STRATEGY AND PLANNING
- Develop and roll out a central communications strategy for the national program including messaging strategy, planning and development
- Lead and oversee editorial direction for communications materials, both internal and external.
- Establish standards to be used by the national program office and affiliate sites
- Oversee the design and production of collateral materials and multimedia assets
COORDINATION AMONG AFFILIATE SITES
- Provide direction and oversight of communications functions at all affiliate sites
- Establish forums among and across affiliate sites to share best practices
- Establish channels for information sharing across affiliate sites so that content can be shared with the national program office and across affiliates.
- Support event planning in support of national organization-wide functions and strategic leadership events
MANAGEMENT OF ONLINE COMMS CHANNELS
- Lead the development, enhancement and management of all online communications channels.
- Responsibility for data collection and analytics relevant to the performance of our communications strategy.
- Lead the development of all content for online channels.
- Collaborative: strong team player, works well with colleagues
- Able to coordinate and manage cross-functional work with external partners
- Creative: A wordsmith who loves thinking big and coming up with new ideas
- Tech sector awareness a plus
- Outstanding planning, communication, and organizational skilIs
- Impact driven and action / solution-oriented
- Disciplined in working independently
- Capacity to work and thrive in a growing, fast-paced entrepreneurial organization within a collaborative environment
- Knowledgeable and fluent with a variety of technology platforms and tools
- Strong written and verbal communication skills
- Minimum Qualifications
- Bachelor's degree in a relevant field and 5 years of relevant experience, or equivalent combination.
- Experience in management of organizational communications; experience in or partnering with the non-profit sector is a plus.
- Experience overseeing an external agency, deep expertise in website management and design, including knowledge of content management systems (WordPress).
- Deep expertise with digital communications tools and a proven track record of implementing data-driven processes and best practices.
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
- Demonstrated commitment to the goals of the organization.
- Preferred Qualifications
- Additional relevant work experience of up to 7 years in management of organizational communications.
University Job Title:
Communication Spec III
Pay Rate Type:
Number of Openings:
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