Executive Director of Institutional Marketing
Required Relevant Education & Experience:
Education: Master's Degree or Bachelor's Degree with required completion of Master's Degree within three years of hire date; Experience: 7 or more years; Prior marketing experience.
About the Institution:
Indiana State University has been recognized by Forbes as one of America's Top Colleges and by the Princeton Review as among the best in the Midwest. Located in Terre Haute, Indiana, its pedestrian friendly and beautifully landscaped campus has earned a Tree Campus USA designation and has been recognized by Princeton Review as one of the most environmentally responsible college campuses.
Located in the heart of Terre Haute's downtown, Indiana State's campus is within walking distance to local shops and restaurants. Situated near the Indiana-llinois border, the campus is about an hour's drive from Indianapolis and within a few hours of other major metropolitan areas including St. Louis, Chicago, Cincinnati and Louisville.
The Indiana State student body represents all 50 states and more than 65 countries and is among the most diverse in Indiana. The University is ranked number one among Indiana's public and private institutions on CollegeNet's annual social mobility index. There are more than 250 student-run organizations offering activities and entertainment throughout the year along with 15 NCAA Division I athletic teams, a first-rate student recreation center with numerous classes and recreational sports programs, and a Performing Arts Series and University Speakers Series which bring national touring productions and speakers to campus.
Long Ad Text:
Indiana State is looking for a curious leader who embraces change, leverages data, and has experience in expanding messaging in to new markets. This person will be attentive to the changing landscape of higher education and offer tactics to meet that changing demographic.
The Executive Director of Institutional Marketing will strategically lead the marketing and branding efforts of Indiana State with a focus on customer (student) acquisition, customer (student) retention, and brand strategy. They will work with key stakeholders to offer clarity to the brand proposition and support that position through various mediums to reach customers where they are increasing awareness regionally and nationally.
They will provide support to key institutional stakeholders such as Sycamore Athletics, University Communication, and ISU Foundation to assist in a consistent brand message and user experience from prospective student to alumnus.
To be successful in this role, the person will be able to tailor marketing strategies to complement the institutional strategic goals. They will have excellent leadership and communication skills to successfully guide and lead a team of professionals. They will have a passion and knowledge for current marketing trends and opportunities to leverage existing and new technologies including indstate.edu.
This position will remain open until filled. Applications and materials will be reviewed upon receipt. For more information and to apply, please visit https://jobs.indstate.edu/postings/35027.
Indiana State University is an Equal Opportunity/Affirmative Action employer. All are encouraged to apply including women, minorities, individuals with disabilities and protected veterans.