Marketing Specialist I
Posting Number: req5781
Department: SW Institute for Rsch on Women
Location: Main Campus
Address: Tucson, AZ USA
The Southwest Institute for Research on Women (SIROW) was founded in 1979 as a regional research and resource institute. SIROW's region includes Arizona, Colorado, Nevada, New Mexico, Texas, Utah, Wyoming, and northwestern Mexico. SIROW's mission is to develop, conduct, and disseminate collaborative outreach, education, intervention, and research projects of importance to diverse groups. Faculty, staff and students work locally, nationally and internationally with numerous University of Arizona colleges and departments, other institutions of higher education, K-12 schools, Native American tribes, governmental agencies and community-based organizations. SIROW's projects focus on health and wellness, legal issues, education, employment, women's history, and the arts.
The primary purpose of this position is to help the Spectrum team establish strategies for conducting outreach and marketing in an effort to implement program delivery in both virtual and in-person settings. This position will be responsible for leading the project's marketing and outreach efforts and maintaining a strong online presence via Spectrum's social media platforms and website. Spectrum is a sexual health and wellness program which provides inclusive sexuality education, mental and behavioral health treatment services, confidential HIV testing, and prevention navigation to LGBTQ+ youth and allies ages 13 to 24. The person in this role may be shifted to other SIROW projects for assistance in similar areas after this year.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!
The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please visit talent.arizona.edu
Duties & Responsibilities
- All positions are expected to meet the agency standards for attendance and punctuality, positive interactions with others, effective work habits, knowledge and skills, judgment and ethics. The specific expectations and essential duties of this position include:
- Devise and implement a robust marketing and outreach strategy that will enhance Spectrum's visibility and reach a broad audience of consumers (e.g., youth, families, providers, etc.). Increase and maintain Spectrum's social media presence by curating original content, developing a consistent posting schedule, diversifying content across platforms, and identifying creative ways to optimize visibility and increase audience engagement.
- Cultivate relationships with key players in related fields and non-traditional partners through digital platforms by following, liking, and interacting on social media.
- Develop marketing materials such as flyers and customized promotional items, as well as tools for enhancing brand recognition such as templates for presentations, newsletters, and communication/outreach.
- Craft and customize messaging to reach diverse subpopulations (e.g., foster youth, sex workers, youth of color, 18-24 year-olds) within the project's overall target population (LGBTQ+ youth ages 13-24)
- Conduct media outreach by creating ads and composing articles to promote Spectrum.
- Maintain Spectrum's website by updating registration forms and other content, composing announcements, and coordinating the development of new website material (e.g., videos).
- Compose internal announcements for SIROW listserv and website related to Spectrum and other SIROW programs.
- Coordinate all of the online resources available to schools and participants
- Ability to work independently and with a team
- Knowledge of best practices for social media management and engagement (e.g., algorithms, hashtags, etc.)
- Knowledge of and experience working with diverse communities, particularly LGBTQ+ youth
- Proficiency in graphic design and video software (e.g., Publisher, Illustrator, Photoshop, Canva, etc.)
- Proficiency in Microsoft Office (Word, Outlook, Excel, Power Point, etc.)
- Support the Spectrum team with program facilitation which may include transporting clients and/or driving to outreach events
- Contribute to marketing efforts for other SIROW projects as requested
- Other duties as assigned
- Bachelor's Degree in marketing, media relations, graphic design or a related field, and at least one year of related experience.
- Extensive additional related experience may potentially substitute for a portion of the stated education requirement.
- Eligible to receive and maintain state fingerprint clearance
- Ability to drive according to the University Fleet Safety Policy.
Full Time/Part Time: Full Time
Number of Hours Worked per Week: 40; some evening/weekend
Job FTE: 1.0
Work Calendar: Fiscal
Job Category: Communication and Marketing
Benefits Eligible: Yes - Full Benefits
Rate of Pay: $38,892 - $45,000
Compensation Type: salary at 1.0 full-time equivalency (FTE)
Career Stream and Level
Communications & Marketing
Type of criminal background check required: Fingerprint criminal background check (security sensitive due to title or department)
Number of Vacancies: 1
Contact Information for Candidates
Open Until Filled: Yes
Documents Needed to Apply: Resume and Cover Letter
Special Instructions to Applicant
Position requires regular weekday hours and some evenings or weekends. Some flexibility in scheduling is available to meet employee needs, as long as program needs are still being adequately addressed.
At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As an Hispanic-serving institution and a Native American/Alaska Native-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.