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HigherEdJobs, the leading resource for careers in higher education, seeks an experienced and dynamic Marketing Director to lead our marketing efforts. The candidate will be responsible for leading our marketing team and initiatives to expand the company’s website audience, increase user engagement, and grow revenue. This is a hybrid position based out of State College, PA.

Description

Key Job Responsibilities

• Develop and manage the company's marketing strategy, working closely with company leadership and marketing team members. 
• Lead and coach the marketing team to execute marketing projects and initiatives that support the company’s mission.
• Own and manage all marketing campaigns and projects, ensuring alignment with the company's mission and strategic marketing goals. Identify and recommend new marketing initiatives to support these goals.
• Utilize tools such as Google Analytics for market research, competitor analysis, and tracking key performance metrics. Translate those data insights into actionable strategies and provide monthly and quarterly performance reports.
• Develop and manage the annual marketing budget, overseeing and approving marketing expenses as needed.

Qualifications

• Bachelor's degree or higher, preferably in marketing, advertising, communications, or a related field.
• Minimum 10 years marketing experience (or 7+ years of experience and a marketing-related graduate degree or MBA), including 3 years marketing supervisory experience.
• Strong project management, communication, problem-solving, and analytical skills required.
• Superior knowledge of marketing tools, particularly Google Analytics, Google Search Console, and SEO analytics programs.
• Must be able to collaborate and work effectively with a diverse range of individuals and have a strong capacity for managing multiple projects at one time.
• Knowledge of the higher education industry is preferred.

About Us

Founded in 1996 and headquartered in State College, PA, HigherEdJobs is the leading source for jobs and career information in academia. Last year, the company helped thousands of colleges, universities, and related organizations in the U.S. and worldwide attract faculty, administrative, and executive candidates for over 360,000 open positions. More than 1 million job seekers rely on HigherEdJobs to help them find their next job in higher education.

Compensation

Position offers an attractive benefits package including a competitive salary, 401K, health insurance, dental insurance, vision insurance, life insurance, disability insurance, paid time off, and paid company holidays.