Assistant Director of Marketing
Assistant Director of Marketing
- Would you enjoy working to design and implement marketing efforts that enhance visibility, drive audience engagement, and communicate the value and benefits of services and product offerings?
- Do you possess the unique combination of excellent communication skills, creative thinking skills, and the ability to present and communicate strategic initiatives effectively?
- Do you have experience executing high-quality work through various activities, including advertising, digital marketing and marketing communications, web content, and email marketing?
The Assistant Director of Marketing (ADM) is part of a shared services team, that provides expertise to the units that comprise the Division of Student Affairs and Academic Support. The ADM plans, coordinates, and executes marketing plans and initiatives that support the division’s strategic needs and appeal to audiences while ensuring quality, consistency, and excellence within the university brand platform. With a focus on promoting resources, services, and products to a wide range of audiences, the ADM plans and implements marketing activities to build awareness of and drive engagement with the division’s offerings. They demonstrate proficiency in marketing, communications, and project management and serve as assistant project manager to the marketing ticketing system.
Day to Day Responsibilities:
- Assist with the planning and implementation of a comprehensive marketing program that supports Student Affairs and Academic Support strategic priorities and addresses audience needs.
- Work closely with clients to understand their needs and collaborate with communications and marketing team members to ensure work aligns with broader division goals.
- Plan and execute high-quality work through a variety of activities, including advertising, digital marketing, and marketing communications.
- Collaborate with communications and marketing staff members and stakeholders to identify key messages and to ensure consistency, coordination, and alignment with brand guidelines.
- Ensure quality and consistency of design aesthetics and determine project needs and priorities as they relate to creative briefs, strategic communications plans, and other relevant planning documents.
- Keep team members and clients informed of all project statuses in real time via production management software, verbal communication, and other reports.
- Supervise and provide guidance to the marketing student ambassador team who will engage the student body through special events, activities, and programming at the division level.
Perks:
- Work-Life-Balance: Full-time pay with a 37.5 work week with occasional work-from-home options.
- Generous paid time off.
- An engaging and collaborative on-campus environment Our location is next to the iconic UofSC Horseshoe, surrounded by amenities, so you’ll love where you work!
- Opportunities for professional development.
- Eligible for enrollment in the Public Service Loan Forgiveness Program
- Work at a globally recognized, high-impact research university committed to a superior student experience.
