Job Listings

(Remote) Professional Technologist - University Relations/Student Financial Services

West Virginia University
Job Location:


The Department of Strategic Operations at West Virginia University is currently accepting applications for a Professional Technologist.

About the Opportunity
As a Professional Technologist, you will guide the execution of admissions and recruitment and financial aid and billing, etc. email communications primarily through Salesforce CRM, Marketing Cloud and Blackthorn. 

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

  • 37.5-hour work week
  • 13 paid holidays (staff holiday calendar)
  • 24 annual leave (vacation) days per year
  • 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
  • WVU offers a range of health insurance and other benefits (this position is a benefits-eligible, non-classified staff position)
  • 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
  • Wellness programs

What you'll do

  • Email campaign management
    • Design, execute, and monitor campaigns, journeys and automations using SFMC Journey Builder, Email Studio and Automation Studio.
    • Collaborate with cross-functional teams to build campaigns, utilizing Content Builder templates to maintain a consistent brand and voice.
    • Utilize journey testing and Litmus to preview subscriber experiences and verify quality and function of email communications.
    • Build and update existing HTML emails, using templates in Content Builder, Litmus and Blackthorn.
    • Manage email content within SFMC, ensuring communications are up-to-date and compliant with brand and accessibility guidelines.
  • Journey strategy and planning
    • Develop comprehensive journey strategies using Journey Builder, incorporating personalized messaging and dynamic content.
    • Utilize shared data extensions and Salesforce reports to send emails in Journey Builder based on audience segmentation.
    • Implement automated workflows and advanced journey building, including complex entry and exit criteria.
    • Conduct A/B testing to optimize messaging, content and timing within subscriber journeys.
  • Analytics and Reporting
    • Monitor campaign performance metrics and provide data-driven insights and recommendations to marketing and recruitment team members.
    • Utilize SFMC Analytics Builder, Intelligence Reports and custom reporting capabilities to generate comm reports.
    • Monitor performance of Einstein STO, Google Analytics and other integrated SFMC tools.
    • Troubleshoot and resolve technical or process issues as they arise.
  • CRM and Data Management
    • Create manual data extensions and filter existing CRM-based data extensions for email fulfillment.

  • Bachelor's degree in related field
  • A minimum of two (2) years of experience:  
    • managing email marketing campaigns in SFMC.
  • SFMC certifications (e.g., Marketing Cloud Email Specialist or Marketing Cloud Administrator) preferred.
  • Working knowledge of coding languages (AMPscript, SQL, HTML, CSS) as they relate to email preferred.
  • Experience building and testing HTML emails using Litmus is a plus.
  • Experience with CRM integration, data synchronization and API integrations is a plus.
  • Solid understanding of email best practices.
  • Demonstrated excellent communication skills, with the ability to work collaboratively with different teams.
  • Demonstrated excellent project management skills and the ability to manage multiple projects simultaneously.
  • Demonstrated strong organizational, analytical and problem-solving skills.
  • Ability to work independently and be a self-starter, prioritize, multitask, and perform effectively under pressure.

About WVU

At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.  

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley - the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position. 

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb. 

Creating an inclusive, engaged, and dynamic learning environment is core to WVU's academic mission. We welcome candidates who can contribute a range of ideas, approaches and experiences.

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.


Job Posting: Jul 9, 2024

Posting Classification: Non-Classified

Exemption Status: Exempt

Benefits Eligible: Yes

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