Job Listings

Director of Football Recruiting Content

University of Oklahoma
Job Location:
Athletics - Athletic Administration
* Job Number:

Organization: Athletic Department

Job Location: Oklahoma-Norman-Norman Campus


Work Schedule: Monday - Friday 8 am - 5 pm; nights, evenings, and holidays as required

Work Type: Onsite

Salary Range: Negotiable based on experience

Benefits Provided: Yes

Required Attachments: Resume, Cover Letter

Job Description


Reporting to the Football Chief of Staff the Director of Football Recruiting Content manages and collaborates with recruiting and marketing individuals and supervises the day-to-day operations of all video elements for Oklahoma Football. This includes marketing content initiatives, both internal and external, across multiple formats to inspire the nation's best and brightest to attend OU while driving sales, engagement, fan, recruitment, and retention. This position is accountable for the direction, administration, and coordination of a production team responsible for a variety of recruiting and student-athlete related content. The Director of Football Recruiting Content exercises independent, professional judgment beyond proscribed routine policies and procedures to carry out the athletic department and football program's mission statement to recruit and retain student-athletes for the University of Oklahoma.

The independent decisions made by the Director commit the program to a specific course of action and carry fiduciary responsibility and accountability for the management of the video team. This position is part of a recruiting team that determines the success of both the football program's on-field success and the student-athlete's success as an individual. This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program, including adherence to all department policies and procedures, as well as the rules and regulations of the University, Conference, and NCAA.

Essential Functions:

  • Lead a team of content editors charged with producing and deploying content tied to audience development and engagement goals
  • Oversee creation of all content internally or externally to reflect OU Football brand position and assist with athletics department strategic plan
  • Produce forward thinking content to introduce and grow the current OU target audience outside of our general reach
  • Conduct studies and interpret analytics of current social platforms and implement initiatives and increase positive online results
  • Direct production team with development of larger initiatives for recruiting and market rollout
  • Educate football staff on best and most effective social practices
  • Contribute to the creation of the content strategy, and then oversee the implementation of that strategy by utilizing motivation tactics and team deadlines
  • Manage the creative team & project management calendar, make key asset decisions, budget, and assist in financial management of projects

Job Requirements


Required Education: Bachelor's Degree in Communications, Broadcasting, Marketing, Journalism or related field; AND

  • 24 months of experience in creative media, sports production or related field.

Equivalency/Substitution: Will accept 48 months of related experience in lieu of the Bachelor's degree for a total of 72 months of related experience


  • Able to manage, lead, collaborate and work together as part of a team with other creatives
  • Motivated, self-starters, able to work effectively and efficiently with project deadlines
  • Cultured in video production, strategy, and data analytics
  • Responsible for holding self and others accountable to all project deadlines
  • Able to tell compelling stories through video on all platforms
  • Familiar with all creative and digital media trends
  • Excited to thrive in a fast-paced environment, while maintaining high standards for all work performed
  • An expert in content and channel optimization, brand consistency, localization, and analytics

Advertised Physical Requirements:

  • Be able to sit and look at a computer for prolonged periods and engage in repetitive motion
  • Must be able to lift heavy objects over 50 pounds (video equipment is constantly moved)
  • Frequent exposure to pressure caused by deadlines and busy periods
  • Requires work during non-business hours


  • Valid Oklahoma Driver's License in order to drive University vehicles or ability to obtain within 30 days of hire date.

Department Preferences

  • 4+ years' experience designing in a brand or agency environment (preferably in athletics)
  • Proficiencies across all video-editing platforms
  • A diverse portfolio reflecting sophistication in concept development, production, strategy, and general artistry
  • Experience developing recruiting campaigns and working across mediums
  • Ability to work nights, weekends, holidays, and non-traditional hours
  • Experience managing teams & project management calendars
  • 4+ years' experience designing in college athletics
  • Interested applicants must have a strong understanding of the Oklahoma Football brand, and an ability to inspire others to build on the storied tradition of creative excellence at OU


  • Video Production Team (Students and Subcontracted Employees)

Special Instructions: If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit

Why You Belong at the University of Oklahoma: The University of Oklahoma fosters an inclusive culture of respect and civility, belonging, and access, which are essential to our collective pursuit of excellence and our determination to change lives. The unique talents, perspectives, and experiences of our community enrich the learning, and working environment at OU, inspiring us to harness our innovation, creativity, and collaboration for the advancement of people everywhere.

Equal Employment Opportunity Statement: The University of Oklahoma, in compliance with all applicable federal and state laws and regulations, does not discriminate based on race, color, national origin, sex, sexual orientation, genetic information, gender identity, gender expression, age, religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes, but is not limited to, admissions, employment, financial aid, housing, services in educational programs or activities, and health care services that the University operates or provides.

Hiring contingent upon a Background Check?: Yes

Special Indications: Hiring contingent upon police records check, Hiring contingent upon driver's license check

Job Posting: Jul 9, 2024

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