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Associate Director, Digital Engagement, Communications

University of Chicago
Job Location:
Communications, Marketing, and Public Affairs

GENERAL SUMMARY: The Associate Director, Digital Engagement, Communications emphasizes digital/web communications and social media responsibilities designed to increase awareness of Chicago Booth as a global business school and further build engagement with core constituents, particularly alumni.


  • Oversee and create strategies for key Advancement channels, namely social media and the alumni website; researching and implementing current industry best practices.
  • Proactively develop channel and platform resources and tools to empower colleagues to communicate with the alumni audience.
  • Manage strategy and execution of alumni social channels (currently LinkedIn and Instagram) to build a social community for Booth alumni. This includes creating a content calendar, leveraging existing content relevant to alumni, and collaborating with the Content vertical to align the social media channels with the broader Advancement content strategy, as well as to develop original content for social media. Monitor and assess performance to maximize impact and audience growth and engagement.
  • Partner with Booth Marketing to manage paid and organic social media advertising on enterprise channels, find opportunities to amplify organic content through paid, and represent the advancement department in the social media council.
  • Create and share regular reports on how core channels are performing; investigate trends to identify opportunities for enhanced performance, namely for social media and alumni website.
  • Evaluate current social media tools and platforms and make recommendations for improvement and efficiencies.
  • Develop and execute targeted email campaigns that generate interest and drive alumni engagement.


  • Bachelor’s degree required.
  • A minimum three years of experience in alumni relations, communications or marketing required.
  • Superb organizational and written/verbal communications skills, and demonstrated experience in managing communications.
  • Attention to detail and superior proofreading skills.
  • Experience in digital marketing including, social media, search engine marketing, SEO, retargeting, and email marketing.
  • Strong understanding of social media and solid skills in this medium.
  • Proven skills in website usability and web best practices.
  • Knowledge of multimedia.
  • Proven interpersonal and diplomacy skills required.
  • Customer service minded; detail-orientation with superior organizational and problem-solving skills required.
  • Ability to work independently on multiple projects simultaneously; ability to function effectively as a team member.
  • Knowledge of the project management process, planning, and execution.
  • Effectively manage time, prioritize work, and multi-task across many assignments; think both strategically and logically, with the ability to function effectively under tight deadlines and high workload.
  • Proficiency in Microsoft Office: Word, Excel, Access, PowerPoint, SharePoint, Adobe, Outlook, Cvent, Hootsuite (or similar) Sitecore (or similar web content management platform), Marketo (or similar email platform) database programs.
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