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Assistant Director, Programs and Marketing

University of Chicago
Job Location:
Communications, Marketing, and Public Affairs

GENERAL SUMMARY: The Assistant Director, Programs and Marketing is to support communications efforts and programs that foster a thriving community of students, alumni, and faculty. This is a busy and multifaceted role which requires an enthusiastic self-starter. The successful candidate will have a proven ability to take initiative, manage multiple projects and deadlines, leverage digital marketing tools, and collaborate with cross-functional teams to drive engagement.

Program management encompasses project management tasks associated with these events involves oversight of timelines, coordinating all pre- and post-event tasks, managing vendor relationships, tracking budgets, and interfacing with internal partners. Responsibilities in this area are essential to driving the mission of the Kilts Center by supporting students, faculty, and alumni in their careers.

Marketing efforts will focus on supporting the Booth marketing community by implementation and management of event communications and other marketing tactics aimed at engaging key audiences via various mediums including social media, email, in-person interactions, promotional materials, and more. The position demands a blend of creativity, analytical and research skills, and project management expertise, and strong writing abilities to effectively promote the value of Booth's unique brand of marketing. This person will also collaborate with team members to track and measure the effectiveness of the comprehensive marketing and communications efforts.


  1. Create and manage detailed project plans for programs to ensure on-time, effective, and meaningful experiences for volunteers and attendees.
  2. Develop, manage, and steward effective third-party vendor relationships that are vital for implementing successful programs.
  3. Collaborate with marketing and programs team members to uphold the center's visual identity, branding, and messaging.
  4. Work with peers to ensure consistent messaging about Booth marketing for all partners.
  5. Compile and synthesize center metrics related to programs, marketing, and communications.
  6. Employ design skills and tools such as Canva to create visually appealing marketing materials.
  7. Manage email calendar. Track send dates, draft copy, design, and deploy 100+ emails per year.
  8. Coordinate and execute event-related messaging and promotions to create effective marketing engagement that drives event attendance.
  9. Compile content, create, and distribute monthly newsletter, using Marketo.
  10. Collaborate with the communications lead to develop and implement an annual communications plan.
  11. Contribute to LinkedIn and similar channels by developing content, tracking outcomes, and making recommendations for improvements.
  12. Facilitate dissemination of faculty research across various communication channels.
  13. Contribute to annual reports and external print publications.
  14. Support ad hoc requests related to other Kilts Center activities, as needed.


  1. Bachelor’s degree required. Bachelor’s degree or advanced training in journalism, marketing, or a communications-related field preferred.
  2. A minimum of two years of professional experience required. Experience with program coordinator and/or project management preferred.
  3. A minimum of two years of experience in communications, writing and marketing (or similar roles) preferred.
  4. Experience writing for business and/or nonprofit audiences preferred.
  5. Experience in higher education preferred.
  6. Experience and working knowledge of a variety of media, including social media, print, and web communications.
  7. Excellent writing and editing skills with the ability to create compelling and effective marketing content.
  8. Exceptional interpersonal, organization, and communication skills required.
  9. Ability to work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes required.
  10. Ability to collaborate with others at all levels of the organization as well as vendors, service providers, and other external constituents preferred.
  11. Positive attitude and demonstrated adaptability are essential to this role.
  12. Experience with website management and familiarity with content management systems, alongside marketing tools such as Marketo and Sitecore preferred.
  13. Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty, and corporate contacts in a multitude of communication methods i.e., in person, email, phone required.
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