Job Listings

Sr. Executive Director of Marketing-Admissions Department and College

Company:
Life Chiropractic College West
Job Location:
Hayward, 94545
Category:
Admissions and Enrollment
Type:
Full-Time

Life Chiropractic College West 

Location: Hayward, CA 

Give. Do. Love. Serve. From One’s Own Abundance. 

Position Details

  • Annual Salary Range: $135,000 - $152,000
  • Full-Time, Exempt 
  • Fully onsite position in Hayward, CA 

Essential Job Responsibilities

  • Provide clear direction, set goals, and ensure timely delivery of marketing materials and projects.
  • Develop, maintain, and optimize the inquiry-to-new enrollment conversion process.
  • Develop and maintain new enrollment goals and budget for the Division.
  • Collaborate with Marketing partners to optimize marketing strategy and new lead performance.
  • Collaborate with the campus leadership team on the overall enrollment growth goals that include both new enrollment and student retention.
  • Design and executive an integrated marketing strategy, including digital marketing strategy.
  • Utilize data analytics to measure the effectiveness of marketing and admissions initiatives and inform future decisions.
  • Provide leadership and direction to admissions teams, fostering a culture of continuous improvement, while promoting professional growth and development.
  • Manage with defined roles, KPIs, and accountability.
  • Build and ensure compliance with processes and systems.
  • Cultivate a transparent, data-informed culture focused on results.
  • Produce title annual enrollment plan and execute the plan to achieve or exceed annual inquiry, conversion, and matriculation target.
  • Work closely with the EVP and President to ensure collaboration and coordination of enrollment activities with college projects and activities.
  • Participate in college committees and stakeholder groups, bringing enrollment perspective to all college activities.
  • Manage admission operations including prospective student tracking and communications, matriculation and admissions process, international students, SEVIS compliance.
  • Manage college open house days and prospective student campus tours including, Discovery Weekends and other prospective student events.
  • Collaborate with the marketing department to provide robust enrollment marketing including quarterly digital campaigns, social media campaigns, content, and tracking of all enrollment marketing.
  • Provide reporting and data presentations including dashboards, tracking of targets, and other reporting to enrollment team members, stakeholders, Cabinet, EVP, and President. 
  • Build and maintain strong relationships with internal and external stakeholders, including faculty, staff, alumni, and community partners.
  • Represent the organization at key events, conferences, and meetings to promote the college’s programs.
  • Prepare and present regular reports to senior leadership on key performance indicators and outcomes.

Qualifications 

  • Experience working in a higher education environment.
  • Demonstrable experience in designing and executing integrated marketing plans and successful marketing strategies, including digital marketing campaigns and database analysis
  • Advanced or terminal degree in business, marketing, communications or related field.
  • Demonstrated ability utilizing data analysis to make data driven decisions.
  • Experience managing staff, establishing performance goals and reviews, and overseeing external marketing contractors.
  • Excellent skills in organization, oral and written communication, analytical and problem solving, leadership and team building
  • Ability to lead change management
  • Ability to analyze and resolve conflicts in routine, as well as crisis situations.

Employee Benefits

  • Free Chiropractic Care for Employees (Discounted Care for Immediate Family Members) 
  • Paid Vacation Time, Personal Days, and Sick Time 
  • 11 Paid Holidays 
  • Merchandise Discount in Bookstore 
  • Engaging and Inclusive Environment
  • Paid community service such as local events, fundraisers, and volunteering opportunities
  • Medical, dental, vision, and life insurance benefits (Eligible after 30 days of employment)
  • 401(k) Plan (Eligible after 30 days of employment)
  • Flexible Spending Account
  • Employee Assistance Program
  • Paid Short Term and Long Term Disability

About Us

At its core, Life West empowers transformation by offering its students a path to help create a brighter future for humanity. We believe that an outstanding education provides resources and generates opportunities far beyond the classroom experience. Our mission is to support the full career lifecycle, from the classroom to retirement, and help you leave a mark on the world through chiropractic.

Life West Values

Our values are our LASTING PURPOSE which is TO GIVE, TO DO, TO LOVE, TO SERVE, FROM ONE'S OWN ABUNDANCE. 

Our Vision

The vision of Life Chiropractic College West is to create a brighter future for humanity.

Our Institutional Mission

To learn more about Life Chiropractic College West and our mission, please visit our website: https://lifewest.edu/about 

The pay range listed is provided in compliance with CA specific laws. Actual pay scale will be determined based on qualifications and experience.

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