Job Listings

Marketing Project Manager

Company:
University of Utah
Job Location:
Category:
Communications, Marketing, and Public Affairs
Type:
Full-Time
Marketing Project Manager


Job Summary

The University Campus Store is seeking a Marketing Project Manager to lead our marketing strategy.  The ideal candidate will plan, execute, and deliver projects on time, within budget, and to the highest quality standards. They will work with a multifaceted team to maximize sales while optimizing the customer experience in-store and online.  In addition, they will manage a large team that consists of creatives, website optimization experts, and associates who facilitate multiple partner relationships throughout Campus. 

Under the direction of the Campus Store Director, this position is responsible for planning, organizing, and directing all aspects of the Campus Store's marketing. This includes coordinating all design, overseeing marketing assets, and managing the marketing budget for the Campus Store. This position also manages digital communications and content, including social media postings, presentations, signage, the E-Commerce website, and any print collateral aligning with the Store's marketing, event, and service initiatives. This position will work closely with Store leadership and the merchandise buying team to implement cohesive branding, signage, and visual assets throughout all sales departments and online. Our Marketing Project Manager oversees a creative team consisting of full-time, part-time, and student employees. Along with these duties, a major part of this position's outreach responsibility is maintaining and growing the Campus Store's partnership with a wide array of University departments. Our Marketing Project Manager will ensure all touchpoints across the customer's journey, both physical and digital, are positive and efficient through innovative content and engaging outreach.  

The University of Utah is the state's public flagship institution and a top-tier research university. The University Campus Store is the retail arm of the university and is consistently ranked in the top 15 of institutionally run campus stores in the nation. We serve over 40,000 students, faculty, and staff along with millions of visitors each year. 

At the University of Utah Campus Store, we are dedicated to fostering community that upholds the six core commitments outlined by President Taylor Randall and the Board of Trustees. These commitments are: leadership, education, research, service, patient care, and unity with sister institutions. As an integral part of the University community, we embrace these commitments in our daily operations with students, faculty, staff, and visitors. Our goal is to not only provide excellent products and services, but also to contribute to a Campus culture that prioritizes the well-being and success of all members. Join us in embodying these commitments and making a positive impact at the University of Utah Campus Store.

In the addition to salary, the University of Utah prides itself in our total benefit package, including but not limited to the following:
11 paid holidays per year
14.2% employer contribution to retirement, where you pay nothing.**
Free UTA public transportation pass
Basic Life Insurance provided up to $25,000.
50% tuition reduction for employee, spouse, after 6 - 12 months of employment and dependent children after 3 years of full-time employment
Health coverage options that are both affordable and allow for access to care through the University of Utah health system.
Paid parental leave (in addition to FMLA), if qualified
Professional development opportunities
Options for short-term and long-term disability insurance, supplemental life insurance, and HSA / FSA savings plans are available.
Employee discounts on a variety of products and services including cell phones & plans, entertainment, health and fitness, restaurants, retail, and travel.  

**For the majority of employees, the University contributes an amount equal to 14.2% of pay to a 401(a) Retirement Plan. If you previously worked for the University and were enrolled in a Utah Retirement Systems (URS) retirement plan, Utah law requires that you be re-enrolled in the same URS plan upon rehire. If you were enrolled in a URS plan with another employer and wish to be enrolled during your University employment, you must complete the Irrevocable Election (online at https://benefits.utah.edu/retirement-plan-election/) before your first paycheck. Only employees who are residents of the United States and those holding H-1B Visas are eligible for retirement benefits.

Responsibilities
  • Plan and manage marketing projects, including campaign launches, product promotions, and event planning for the Campus Store.
  • Developed marketing and promotional calendars for upcoming events and clearly communicate deadlines and project plans to the organization.
  • Work closely with the buying team and sales managers to develop and implement sales and marketing campaigns to grow revenue for all Campus Store business channels.
  • Ensure all projects are delivered on-time, within scope, and within budget.
  • Oversee the creation of targeted campaigns using various marketing platforms including targeted and segmented email, social media, radio, direct mail, billboards, and print ads.
  • Oversee the development of written, digital, photographic, and video content.
  • Measure project performance using appropriate tools and techniques.
  • Report and escalate issues to management as needed.
  • Perform risk management to minimize project risks.
  • Establish and maintain relationships with third-parties/vendors.
  • Determine effectiveness of all marketing campaigns and activities ensuring proper development, tracking, and evaluation. Perform detailed quantitative analysis on marketing campaigns to judge effectiveness.
  • Manage a diverse creative team, focusing on design (including photography), social media engagement, SEO, promotional planning and partner relationships.
  • Maintain and organize the digital library of marketing files for ease of access by the marketing team and Store management.
  • Work in tandem with Auxiliary Services Marketing to strengthen communication to Campus partners, customers, and clients, while promoting the Campus Stores products, services, and purpose on Campus.
  • Develop a deep understanding of the customer and work with the Campus Store leaders and buying team to deliver a seamless shopping experience both online and in-store.
  • Work with the E-Commerce Manager to develop, manage, and maximize our Pay-Per-Click, SEO, and affiliate marketing relationships.
  • Develop mutually beneficial partnerships and programs with key campus partners (Utah Athletics, Alumni Association, faculty, and student leadership).
  • Work in tandem with Store leadership to develop and oversee a CRM growth strategy to expand our penetration to certain markets.
  • Oversee in-store signage, digital feeds, light boxes, and graphics to ensure uniformity and consistent branding throughout all locations.
  • Plan and execute large and engaging in-store events to drive traffic into the retail locations, generate sales, and promote the Store as an engaging and exciting venue on Campus.
  • Promote brand awareness and grow sales with high profile vendors like, Apple, Starbucks, and Under Armour while adhering to strict marketing guidelines.
  • Create and report clear analytics to Senior Management for business planning purposes.
This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications
Bachelors degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring departments area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Masters degree in a related area may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences
  • 1-3 years of working experience in project management, preferably in the marketing field.
  • Basic understanding or hands-on experience in digital marketing and web technologies.
  • Strong organizational skills, including attention to detail and multitasking abilities.
  • Excellent client-facing and internal communication skills.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office.
  • Able to think creatively and demonstrate a high value on accuracy through strong organizational skills while ensuring a high standard for quality and service.
  • Experience with email marketing platforms, like MailChimp, and marketing automation and personalization.
  • Understanding of CRM platforms, customer data segmentation, and web analytics.
  • Must display a high degree of professionalism and diplomacy.
  • Previous retail or hospitality experience preferred.
Special Instructions

Requisition Number: PRN38826B
Full Time or Part Time? Full Time
Work Schedule Summary: M-F, 40 hours per week, some weekends, holidays and late night special events.
Department: 00435 - University Campus Store
Location: Campus
Pay Rate Range: $72,000 - $84,000 DOE
Close Date: 9/10/2024
Open Until Filled: No

To apply, visit https://utah.peopleadmin.com/postings/165926

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