Job Listings

Chief Marketing Officer

Company:
University of Chicago
Job Location:
Chicago
Category:
Communications, Marketing, and Public Affairs
Type:
Full-Time

GENERAL SUMMARY: The Chief Marketing Officer (CMO) position is charged with giving voice to the Chicago Booth Brand and is the primary steward of its continuing evolution. The CMO will oversee the planning, development, and execution of Chicago Booth's marketing and communication initiatives. In this capacity, the CMO will play a key leadership role in strategic planning and effecting the plan's necessary operational implementations. This role will drive growth, broaden brand awareness, enhance engagement, promote faculty research, and implement marketing strategies to attract top students to all programs to apply and enroll. The CMO leads a diverse team of 28+ marketing professionals and oversees the creation, development, and execution of all central marketing and communication efforts, including advertising, digital and content marketing, web, brand, intellectual capital, institutional research, and public relations.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Develop comprehensive marketing strategies aligning with Booth's goals and objectives.
  • Develop and implement strategies to generate and nurture leads, attracting top students to all programs.
  • Enhance and expand the brand's presence and reputation through innovative marketing campaigns, ensuring consistent messaging, tone, and branding across all channels.
  • Oversee digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.
  • Leverage digital marketing techniques to reach and engage target audiences, including SEO, SEM, social media, content marketing, and email campaigns.
  • Oversee the development and continued optimization and enhancements of Booth's website and digital platforms.
  • Oversee the development and promotion of the Chicago Booth Magazine (digital and print).
  • Oversee marketing strategies to promote and share faculty research and insight.
  • Oversee market research initiatives to identify trends, opportunities, and competitive landscape to inform marketing strategies.
  • Oversee PR activities to maintain/enhance the perception of Booth's reputation via the most impactful channels and techniques.
  • Collaborate and work closely with other departments to ensure cohesive and integrated marketing and communication efforts and build strong relationships among teams.
  • Leverage data and analytics to monitor and measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.
  • Regularly report key KPIs to Senior Leadership, Departments, and the Dean.
  • Leverage our analytics infrastructure and further develop our reporting architecture to enhance campaign effectiveness and measurement.
  • Lead a department of 28+ focused on brand, digital marketing, research, and intellectual capital, fostering a culture of creativity, collaboration, and data-driven decision-making.
  • Manage the marketing budget, ensuring effective allocation of resources to maximize impact and efficiency.
  • Remain current with industry trends, technologies, and best practices to improve marketing efforts continuously.

KNOWLEDGE, SKILLS, AND EXPERIENCE:

  • Bachelor’s degree required. Master’s degree strongly preferred.
  • A minimum of ten years of post-bachelor's degree work experience, including several years in a marketing role at a corporate/consulting setting or top business/professional school or university preferred and including work in state of the art messaging, social media and branding as well as print publications.
  • Director level experience in marketing required.
  • Ability and desire to use data and metrics to make strategic growth decisions.
  • Strong understanding of digital marketing trends, tactics and deploying/leveraging marketing automation tools.
  • Demonstrated experience in developing and implementing integrated marketing strategies across multiple channels (digital, traditional, social media, etc.).
  • Experience as part of a team where partnership occurred with other members of the senior leadership team to understand complex issues and propose appropriate recommendations/solutions required.
  • Experience framing and/or executing various types of marketing and quantitative analysis required.
  • Strong familiarity with and/or appreciation for an academic setting or research-driven institution required.
  • Excellent verbal, written, presentational and web-based communication expertise required.
  • Ability to communicate effectively upward as well as downward in the organization required.
  • Effective at influencing staff, peers, senior management, and alumni required.
  • Proven ability to think strategically and implement tactical initiatives in support of the strategy along with strong leadership skills and a willingness to assume responsibility required.
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