Job Listings

Director of Athletics Marketing and Fan Experience

Augustana University
Job Location:
Sioux Falls, 57197
Athletics - Athletic Administration

About Augustana University:

Augustana University is located in the growing and vibrant city of Sioux Falls, South Dakota with a metro area of over 265,000 people. Augustana University has, for more than 150 years, provided a strong student-centric education based on its five core values: Christian faith, liberal arts, excellence, community and service. Currently with 22 NCAA sports programs, including Viking hockey which competes at the Division I level, Augustana Athletics is focused on building champions in the classroom, in competition and in the community, highlighted by three team national championships since 2016. Viking Athletics has won the Northern Sun Intercollegiate Conference All-Sports Award two years in a row.

Director of Athletics Marketing and Fan Experience

Augustana University invites applications for the position of full-time Director of Marketing and Fan Experience. The Director of Athletics Marketing and Fan Experience is responsible for developing and implementing a marketing and promotions plan to increase ticket sales and game attendance, and enhance the fan experience for Augustana Athletics events. The Director will play a key role in the execution of Viking Bold: The Journey to 2030, the university’s comprehensive strategic plan. Specifically related to the athletics goal within the plan: to provide student-athletes the opportunity to compete at a higher level, elevate the profile of the university, and inspire Sioux Falls to enthusiastically embrace Augustana University as the hometown team as we serve the community and integrate our mission with its needs.

Duties include, but are not limited to:

  • Develop and implement marketing and promotions plans to increase ticket sales, game attendance and fan experience for all 22 sport programs.
  • Plan, coordinate and implement of all game day activities and promotions including but not limited to:
  • Public address scripts and timelines.
  • In-game promotions and giveaways.
  • In-game presentations sponsored by the University and/or the Athletics Department.
  • Marching Band performances.
  • Spirit – Cheerleaders, Dance Team, and Mascot.
  • All other game day related activities.
  • Assist Athletics Communications department on social media content plans.
  • Assist with fulfillment of sponsorship agreements.
  • Serve as the primary point of contact in athletics for the Viking Marching Band and pep bands.
  • Works with the Assistant Director of Marketing & Fan Experience with the planning and execution of the Viking Kid’s Club.
  • Work with student-based clubs and community groups in order to increase attendance at athletic events.
  • Serve as the supervisor of the Assistant Director for Marketing & Fan Experience and student interns.
  • Flexibility to work nights and weekends as needed.
  • Other duties as assigned.

Desired Qualifications:

  • Bachelor’s degree or equivalent experience required.

Preferred Qualifications:

  • Experience with customer service.
  • Experience working hockey games and hockey game day operations.
  • Experience with Daktronics Show Control system.

Application Procedure:

Interested applicants are asked to complete the below application materials. These application materials are to be sent electronically to If reasonable accommodations are needed to participate in the application process, please contact Official website:

  • Letter of interest
  • Resume or curriculum vitae
  • Augustana University employment application
  • Statement of Diversity
  • Contact information for at least three references 

Augustana University is an Equal Opportunity/Affirmative Action/Title IX Employer that seeks to recruit, develop and retain a talented and diverse workforce. Augustana University is committed to excellence through diversity and strongly encourages applications from the entire spectrum of a diverse community. Submission of official transcripts may be required upon employment. Finalist candidates must satisfactorily complete a pre-employment background check.

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