Job Listings

Manager, Digital Media

Company:
Western Governors University
Job Location:
Category:
Communications, Marketing, and Public Affairs
Type:
Full-Time

Job Type: Full time

Job Number: JR-017449

Location: Salt Lake City Office

The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

 Pay Range: $93,600.00 - $168,500.00

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

About the Role:

The Digital Media Manager will be responsible for executing the media strategy and execution for campaigns at WGU. This role will report to the Director of Media and will have a team of direct reports. This position will be responsible for the strategic oversite of online digital media (including paid search, paid social, display, video, remarketing, affiliate, etc.). Responsibilities include overseeing campaign launch, management, optimization, and reporting. 

This position will collaborate with internal WGU marketing teams such as website, creative, brand, and lead nurturing teams to work through campaign launches and optimizations. The paid media team is responsible for hitting goals, reporting out on KPIs and continual optimizations for growth and efficiency. 

This position requires you to be located around Salt Lake City, Utah with the ability to work in office at least once per week at 4001 South 700 East Salt Lake City, Utah 84107.

What You'll Do:

  • Develop innovative video, display, paid search, social & remarketing strategies to drive results based on university specific KPI's and goals.
  • Define, analyze, and report performance to optimize digital marketing campaigns, and assess against goals on a weekly and monthly basis.
  • Communicate performance results and strategic recommendations to key stakeholders across the organization.
  • Mentor and support direct report(s), providing opportunities for them to learn and grow in their position and career.
  • Work with key stakeholders across the university to identify opportunities to scale conversion efforts based on upper and mid funnel tactics.
  • Manage, track, and reconcile a multi-million-dollar budget while increasing efficiency of spend.
  • Performs other related duties as assigned.

Knowledge, Skills, and Abilities You'll Need to be Successful:

  • Proficient in Microsoft Excel, data, and analytics
  • Excellent communicator; able to thoughtfully prepare and present reports to other team members and management.
  • A self-starter who gets the job done without constant supervision.
  • Deadline conscious while still producing quality and accurate work.
  • Strong organizational skills and attention to detail.

Minimum Requirements:

  • Bachelor's degree required.
  • 4+ years digital marketing experience across display, video, search, social, affiliate and/or remarketing.
  • Strong Microsoft Excel experience.

Preferred Requirements:

  • 1+ years directly managing employees.
  • Experience with traditional media channels such as Linear TV, and out of home.
  • Industry experience in higher education and/or areas relevant to WGU colleges (e.g. healthcare, K12 education, IT, business)
  • Master's degree preferred.

Why Join WGU?

  • You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
  • We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
  • We offer generous retirement and HSA company contributions.
  • You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.

As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.

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