Job Listings

Recruitment and Enrollment Specialist- Reed College of Media

West Virginia University
Job Location:
Admissions and Enrollment


The Reed College of Media at West Virginia University is currently accepting applications for a Recruitment and Enrollment Specialist. 

The West Virginia University Reed College of Media is seeking a Recruitment and Enrollment Specialist to drive enrollment for the College's online degrees. This position is a critical role on the unit's recruitment and retention team and will be responsible for leading the student recruitment initiatives for the College's online programs and supporting student advising to positively impact retention of students through to degree completion. This position will be responsible for developing and successfully executing an aggressive recruitment plan. Primary responsibilities include effectively generating leads through recruitment activities and leading student recruitment efforts and prospect support to motivate inquiries to complete the application process. This will include proactive outreach (phone, email, other), as well as travel to tradeshows and in-person recruiting events. The Recruitment and Enrollment Specialist will also continually analyze the effectiveness of recruitment initiatives and proactively initiate adaptations to improve outcomes. Candidates must show strong initiative, exceptional communication skills, work well with the public and have the ability to manage numerous projects simultaneously. The ideal candidate will excel in a fast-paced, deadline-driven work environment using a consultative sales approach to recruit and enroll students. The position reports to the Assistant Dean of Online Programs.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

  • 37.5-hour work week
  • 13 paid holidays (staff holiday calendar)
  • 24 annual leave (vacation) days per year
  • 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
  • WVU offers a range of health insurance and other benefits (this position is a benefits-eligible, non-classified staff position)
  • 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
  • Wellness programs

What you'll do:

  • Serve as the primary recruiter/salesperson for WVU Reed College of Media online programs. 
  • Actively attract inquiries, meeting predetermined goals to achieve ROI for marketing expenditures.
  • Track and monitor recruitment metrics. Perform ongoing analysis and adjust recruitment plans, practices and strategies to achieve established program enrollment goals.
  • Execute lead generation campaigns for Reed College of Media online programs.
  • Build personal relationships with prospectives students to deliver exceptional customer service through diverse communications channels in support of their journey from prospect through initial course enrollment.
  • Provide consistent engagement through the admissions and course enrollment process to prospective and admitted students via phone, mail, social media and personal interactions.
  • Plan and conduct recruitment activities both on and off campus (including exhibition at select tradeshows and conferences).
  • Maintain current knowledge of the changing needs and concerns of potential online adult learners. Develop recruiting materials to address these concerns.
  • Develop, execute, and track post-promotional results of recruitment activities that increase sales; analyze results and provide recommendations.
  • Identify potential barriers within the admission process and initiate steps to resolve.
  • Accurately and effectively manage a high volume of data and electronic record keeping.

  • Bachelor's degree in Integrated Marketing Communications, Digital Marketing Communications, Data Marketing Communications, Public Relations, Journalism, Communications or related field or master's degree in progress with commensurate relevant professional experience. A master's degree is preferred.
  • 3 or more years professional work of an independent nature that demonstrates a strong commitment to customer service and the ability to creatively solve problems. 
  • 1 or more years work experience in sales, customer acquisition and/or retention, or recruiting/advising role or work experience in public relations, integrated marketing communications or related field (advertising, marketing, communication).
  • Experience in adult/graduate student recruitment with operation of an aggressive, ongoing recruitment plan and student advising is preferred.
  • Superior interpersonal skills and a positive, results-oriented attitude.
  • Superior ability to approach people and converse effectively regarding online education. 
  • Demonstrated success in a sales/outcome-focused role.
  • Demonstrated ability to provide and maintain exceptional customer service.
  • Demonstrated ability to function with a high degree of independent judgment and personal initiative to identify problems, execute plans, manage concurrent/overlapping and sometimes challenging deadlines and complete projects in a timely manner. 
  • Demonstrated excellent oral and written communication. Superior speaking, writing and editing skills.
  • Demonstrated ability to pay close attention to detail. 
  • Ability to travel as needed.
  • Ability and willingness to work evenings or weekends as necessary.
  • Ability to set goals, monitor performance to achieve results, and meet deadlines. Be willing and able to assist others to do so.
  • Ability to function professionally, sometimes under deadlines and/or stressful or confrontational situations. 
  • Ability to take direction with minimal supervision and function effectively individually, as well as part of an entrepreneurial team.


Valid driver's license.


About WVU

At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.  

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley - the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position. 

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb. 

Creating an inclusive, engaged, and dynamic learning environment is core to WVU's academic mission. We welcome candidates who can contribute a range of ideas, approaches and experiences.

To learn more about West Virginia University, visit View current career opportunities at

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.


Job Posting: Apr 1, 2024

Posting Classification: Non-Classified

Exemption Status: Exempt

Benefits Eligible: Yes

Schedule: Full-time
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