Job Listings

Web Communications Director

Company:
Mississippi University for Women
Job Location:
Columbus, 39701
Category:
Communications, Marketing, and Public Affairs
Type:
Full-Time

Job Summary:

The Web Communications Director drives the web strategy, user experience and development for the university’s website and is a key partner in delivering university messaging across other digital platforms including email, digital signage, intranet and the events calendar. The Director has primary responsibility for executing web development efforts, demonstrates initiative in developing solutions that bridge the creative with the technical, and works in partnership with colleagues in developing solutions for the university’s long-range goals for disseminating digital content, both internally and externally. The Director will be responsible for ensuring that the representation of digital content reflects the mission and brand of the university to an audience of prospective students, current students, faculty, staff, and alums.

Minimum Qualifcations:

Education:

    • Bachelor’s degree preferred; professional knowledge equivalent to a bachelor’s degree required.

Experience:

  • Requires more than 5 years related experience
  • Experience in marketing or communications, preferably in higher education.
  • Experience working with marketing automation tools and managing content in apps.
  • Experience contributing to or overseeing the creating of AR/VR experiences.
  • Experience working with website personalization and automating custom content delivery on website.
  • Experience working in digital marketing and providing analysis of outcomes as well as recommendations for continual improvement
  • Demonstrated website acumen and proficiency with one or more content management systems. Must have a supporting project portfolio with role contributed clearly outlined to highlight ability to meet expected knowledge, skills and abilities.

Knowledge , Skills and Abilities:

  • Skilled in CMS (WordPress), HTML, XML, PHP, CSS, as well as scripting languages and troubleshooting.
  • Background in data analytics and creating reports on outcomes; digital ADA compliance and best practices; SEO, SEM and search tuning best practices, trends and tools.
  • Working knowledge of JavaScript, Google Tag Manager and utilizing cookies / pixels / tags to personalize and customizes digital content delivery.
  • Strong written and verbal communication skills.
  • Demonstrated creative self-starter with strong work ethic, team orientation and commitment to quality; able to integrate thinking and feedback from divergent points of view.
  • Ability to coordinate a variety of concurrent projects and production timelines simultaneously, effectively setting priorities, achieving goals and measuring results
  • Meticulous attention to detail and commitment to seeing projects to successful completion.
  • Ability to be flexible with assignments and shifts in priorities.
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