Job Listings

Manager, Webmaster - COM

Kennesaw State University
Job Location:
Kennesaw, 30144
Communications, Marketing, and Public Affairs

Job ID: 268767

About Us

Are you ready to join a community leading in innovative teaching and learning? 

Kennesaw State University is one of the 50 largest public institutions in the country. With our growing enrollment and global reach, we are enjoying increased prominence among Georgia's colleges. We offer more than 150 undergraduate, graduate, and doctoral degrees to over 43,000 students. Our entrepreneurial spirit, high-impact research, and Division I athletics also draw students from throughout the region and from 92 countries across the globe. Our university's vibrant culture, career opportunities, and rich benefits make us an employer of choice. We are searching for talented people to join our mission. Come to KSU and find your passion.


Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Job Summary

Collaborates with marketing managers, University Information Technology Services (UITS) web team, content creators, and leads a team of skilled webmasters. Responsible for managing the day-to-day activities of the webmaster team, ensuring seamless coordination of multiple ongoing projects. Instrumental in optimizing web pages, ensures pages are user-friendly, visually captivating, and maintain a strong presence in search engine results. Additionally, oversees the webmaster ticketing system to guarantee timely task completion and quality control, meticulously tracks and reports team productivity, and provides invaluable analytics insights to elevate our online presence.


1. Provides leadership, guidance, and performance management to a team of webmasters, ensuring a cohesive and productive work environment
2. Oversees the planning, building, execution, and completion of web-related projects, ensuring they align with organizational goals and timelines
3. Supervises the creation, maintenance, and optimization of websites, ensuring they meet design and functionality standards
4. Coordinates the creation and management of web content, ensuring it is accurate, relevant, and up to date
5. Stays informed about emerging web technologies, trends, and best practices
6. Provides technical guidance to the team and make decisions on technology adoption
7. Works closely with cross-functional teams, including marketing, design, content creators, and UITS, to ensure seamless integration of web initiatives with overall business strategies
8. Monitors website performance metrics and analytics, identifying areas for improvement and implementing strategies to enhance user experience
9. Fosters the professional growth of webmasters through training programs, skill development initiatives, and performance reviews
10. Prioritizes and implement strategies to enhance the overall user experience on websites, improving usability and accessibility
11. Facilitates effective communication within the team, department leadership, and with stakeholders
12. Provides regular updates on project status, challenges, and successes
13. Addresses and resolve technical issues, bugs, and other challenges that may arise during website development and maintenance
14. Implements quality assurance processes to ensure that websites meet established standards and are free of errors
15. Oversees and manages the webmaster ticketing system ensuring tickets are completed on time and correctly
16. Regularly provides reporting on SEO performance metrics, adjusting strategies based on data-driven insights to achieve desired search engine ranking goals
17. Provides regular reporting on webmaster productivity, project updates, ticket system, and website analytics

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in Computing, Marketing, Analytics, Statistics, Engineering, Economics, or another data-driven field.

Required Experience
Five (5) years of related experience in website management including supervisory experience

Preferred Qualifications

Preferred Educational Qualifications
Advanced degree from an accredited institution of higher education in Communications, Marketing, Computer Science, Information Technology, or related field

Preferred Experience
Computer Science, Information Technology, or related field
Experience working in higher education
Web and SEO experience in the higher education industry, information technology, computer
science, or related field
OmniUpdate CMS experience
Previous SEO experience in optimizing web and campaign performance in search results Previous experience utilizing Google Analytics advanced analytics, Advanced Microsoft Office Excel, Word, PowerPoint and Asana or other project management systems.

Knowledge, Skills, & Abilities

Capable of developing and managing a team of direct and indirect reports
Able to communicate effectively in written, verbal and in group settings
Able to analyze, understand and report on college, department and program analytics concerning SEO and UX
Able to research, write and edit original content for all media channels
Able to manage multiple activities in a deadline-oriented environment; highly organized, and attention to detail
Able to facilitate project management with stakeholders and webmasters
Able to participate in local, regional, national and international discussions and initiatives regarding standards, best practices, and new concepts related to SEO, content management, and UX through customer journey optimization
Flexible and adaptable to work within a fast-paced environment with changing priorities
Keeps up to date with the latest trends and best practices in SEO
Able to handle multiple tasks or projects at one-time meeting assigned deadlines

Working knowledge of HTML, CSS, and JavaScript development and constraints
Working knowledge of site architecture, keyword mapping and strategic site review
Knowledge of ranking factors and search engine algorithms
Knowledge of search engine algorithms and ranking strategies, best practices for organic SEO and knowledge of search engine spiders and search engine ranking factors across multiple media channels (website, organic and paid social media platforms, and marketing campaigns)
Working knowledge in Google Analytics, Advanced Microsoft Office Excel, Word, PowerPoint experience
Knowledge of project management processes

Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Demonstrated expertise in strategic content development planning, analysis and dissemination 
Student and customer-oriented with excellent relationship-building skills
Excellent problem solving, attention to detail, objectivity, and analytical mindset
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)
Proficient in the use of computer applications; including but not limited to, Microsoft office products, Adobe Creative Suite, and HTML / web design
Requires high output and little or no supervision
Strong customer service skills and phone and e-mail etiquette

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