Job Listings

Director of Divisional Marketing and Communications, KDHS (3141)

Company:
Idaho State University
Job Location:
Category:
Communications, Marketing, and Public Affairs
Type:
Full-Time
Director of Divisional Marketing and Communications, KDHS (3141)
Pocatello - Main

Institution Information

Idaho State University, established in 1901, is a Carnegie-classified doctoral research and teaching institution, with a culture built on trust, compassion, stability, and hope. ISU serves over 12,000 students in Pocatello, Meridian, Twin Falls, and Idaho Falls. Students and faculty at ISU are leading the way in cutting-edge research and innovative solutions. We are proud to offer exceptional academics nestled in the grand, natural beauty of the West. We invite you to apply to be a part of our University community!

Job Description

The KDHS Director of Marketing and Communications is responsible for oversight and coordination of all Marketing and Communications for the KDHS, which includes the College of Pharmacy (COP), College of Health (COH), and health clinics.

Key Responsibilities
  • Review and implement KDHS marketing and communication strategic plan - prioritize planning and implementation, develop and track program metrics.
  • Build awareness of and engagement with KDHS programs to enhance recruitment efforts, along with increasing funding opportunities from government entities and/or grants.
  • Research background data and interview sources to write and distribute routine news releases.
  • Write feature stories and in-depth articles, human interest stories, etc, including short videos.
  • Post news releases to the ISU website and for media outlets across the state and region; Write blogs; Prepare letters, quotes, and other communications for senior administrators; Prepare electronic newsletters.
  • Understand the nuances and challenges faced by each department or program within the KDHS in order to provide direction for marketing and recruitment goals and priorities.
  • Take photographs or videos for print and electronic media; Serve as media liaison to arrange KDHS personnel to make media appearances; Serve as primary liaison to ISU Office of Marketing and Communications.
  • Assess the return on investment of current KDHS communications efforts such as newsletters/magazines; provide strategic direction for improvements.
  • Serve as the ISU brand ambassador, ensuring all promotional items adhere to university guidelines.
  • Grow and enhance social media presence and visibility. Improve social media reach in strategic and targeted ways.
  • Evaluate markets and media through research, focus groups, and other methods to continually identify new opportunities to get key university messages to key audiences.
  • Increased emphasis on experience in digital marketing and digital data mining for target marketing of our programs.
  • Post online content using a Content Management System; provide training for others within the KDHS charged with updating web content.
  • Provide Marketing and Communications support for large events (such as the ISU Health Fair, Thomas Geriatric Symposium Health Science Experience Night, grand openings, dedications, etc.).
  • Develop and manage annual marketing budget; track expenditures, analyze variances, and initiate corrective actions.
  • Collaborate with KDHS Development Officers, along with the ISU Office of Alumni and Advancement to align communications efforts with several major fundraising initiatives annually.
Minimum Qualifications
  • Bachelor's degree in marketing, journalism, communications, graphic design or related field.
  • At least 3 years of relevant professional experience.
  • Experience with dealing with the media, including social media.
  • Strong time-management skills, and the ability to work both collaboratively and independently on complex projects in high throughout, timeline-intensive work environments often with tight deadlines.
  • Excellent written and verbal communication skills, including experience writing for web/electronic publications.
  • Position requires availability for after-hours and weekend events and communications.
  • Graphic design and photo manipulation (i.e. Photoshop, etc.) experience.
Preferred Qualifications
  • Professional experience with higher education.
  • Ability to produce and edit video productions.
Additional Information

You must submit your CV/resume, cover letter, and list of three (3) professional references, including current contact information. This position will remain open until it is filled; however, priority consideration will be given to applications received prior to March 8, 2024. Salary will be between $58,000 - $62,000 per year, commensurate with education and experience. Benefits include comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual. All offers of employment are conditional pending the successful completion of a background investigation, provided by HireRight.

Posting Number: req2131
Type: Working 12 months per year
Position: Non-classified Staff
Division: Division of Health Sciences

The State of Idaho is committed to providing equal employment opportunities and prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, political affiliation or belief, sex, national origin, genetics, or any other status protected under applicable federal, state, or local laws.

The State of Idaho is committed to access and reasonable accommodations for individuals with disabilities, auxiliary aids and services are available upon request. If you require an accommodation at any step in our recruitment process, you are encouraged to contact (208) 334-2263 (TTY/TTD: 711), or email ada.coordinator@dhr.idaho.gov.

Preference may be given to veterans who qualify under state and federal laws and regulations.

To apply, visit https://isu.csod.com/ux/ats/careersite/5/home/requisition/2131?c=isu

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