Enrollment Marketing and Operations Specialist
Enrollment Marketing and Operations Specialist
Carlow University is a comprehensive Catholic university in a culturally rich section of Pittsburgh. Founded in 1929 by the Sisters of Mercy, it is one of the 17 member institutions of the Conference for Mercy Higher Education. Carlow is recognized for educating traditional students and adult learners for a lifetime of ethical leadership and service.
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Due to the high volume of resumes received, Carlow University is not able to respond to inquiries regarding the status of resumes. If we determine that your skills and experience match the position requirements, we will contact you. If you do not hear from us, we encourage you to revisit this page for future opportunities.
The Enrollment Marketing and Operations Specialist plays a pivotal role in supporting the technical, operational, and marketing functions of the office. They routinely utilize the institution’s Constituent Relationship Management (CRM) tool, Student Information System (SIS), and external application services to conduct daily tasks, including data entry, application processing, reporting, and training. The incumbent will manage the dissemination of electronic and SMS communications and be an in-house expert on the Deliver module within Technolutions Slate (the CRM used by Carlow’s Office of Admissions). They also function as a key contributor to the quality assurance of data.
This position is eligible for hybrid or remote work status.
- A high school diploma or GED is required
- Experience with using CRMs and/or marketing automation software
- A high energy level, strong attention to detail, and outstanding project management skills
- Ability to work with, understand, analyze, and manipulate data
- Excellent oral and written communication skills
- Strong interpersonal, teamwork, and customer service skills
- Ability to work within a team, multi‐task, take initiative, and function with minimal supervision
- Must be able to solve problems, think, and make decisions quickly and independently in a fast-paced environment Comfort with change
- Intermediate knowledge of word processing and spreadsheet applications; Broad technical knowledge.
- Flexibility to work some evenings and weekends is required to support time-sensitive communications or events.
- An associate or bachelor’s degree is preferred
- Previous experience with Technolutions Slate strongly preferred
- Prior experience in a higher education environment, particularly in college admission, enrollment, or marketing/communications.
- Build and maintain email templates, populations, and drip marketing campaigns in Technolutions Slate CRM.
- Manage the day-to-day setup of email/SMS messages, recipient lists, liquid markup/conditional logic, and A/B testing for all mailings in Slate, including ad-hoc messages, process/deadline reminders, and form/event communications.
- Contribute to marketing and communication strategies and assist with copywriting and proofreading/editing.
- Stay current with available institutional marketing libraries, toolkits, templates, and assets (e.g., flyers, graphics, photos, videos, etc.), consult with the Marketing and Communications team on future needs, and track/report on their use and efficacy in enrollment efforts.
- Secure proper internal approvals before campaign deployment to ensure accuracy of content, consistency in tone and messaging, and alignment with brand and accessibility standards.
- Support construction and maintenance of Slate landing pages and portals.
- Analyze data to assess the effectiveness of communications efforts and deliverability of email campaigns; monitor and research other institutions’ marketing approaches and industry-specific trends; provide recommendations for immediate or future adjustments to strategy.
- Support enrollment-specific marketing partner/vendor relationships.
- Collaborate with internal colleagues and assist with project management, content creation, production, printing, mailing, and tracking of print marketing materials and correspondence.
- Manage data entry and technical aspects of the enrollment process within the CRM (Slate), SIS (Ellucian Colleague), and Liaison/CAS systems. This includes the processing of admission applications, transcripts, letters of recommendation, personal statements, program-specific materials, etc.
- Download, format, and import data and materials from external vendors, application sources (e.g., Liaison/CAS, Common App), test scores, ISIRs, etc. into the CRM and SIS (as applicable).
- Serve in a key supporting capacity for our graduate health science programs, including weekly meetings with program faculty, prerequisite coursework review, and applicant tracking.
- Contribute to the implementation, configuration, integration, and ongoing maintenance of the CRM, SIS, external application systems, middleware, and other related technologies.
- Generate daily, weekly, monthly, and annual reports/lists related to the enrollment operation. Build queries and reports for constituents within the office and campus community as requested.
- Create and maintain detailed documentation of systems and processes.
- Train professional and student staff and faculty members on proper usage of the CRM.
- Ensure data integrity through quality assurance reports and processes.
- Seek opportunities for process improvements and re-engineering.
- Support the overall business operation through email and mail processing, as needed.
- Attend and participate in the planning of applicable admissions/recruitment events (e.g., accepted students’ day, orientation, etc.).
- Maintain a high degree of confidentiality.
- Demonstrate and reflect an understanding of, and commitment to, the mission and core values of Carlow University and the Sisters of Mercy.
- Exhibit professional behavior as a representative of the institution.
- Other duties as assigned to support the goals of the office and university.
Carlow University is Devoted to....
- A culture of integrity, dignity and respect for all
- A strong commitment to social justice
- Ethical forward-thinking leadership
- Comprehensive medical, dental, vision, life & disability benefits package
- Tuition benefits for undergraduate and graduate programs
- Health Savings Account and Flexible Spending Account options
- Wellness and Employee Assistance Program
- Complimentary use of Carlow’s fitness center and amenities
Successful candidates must be committed to envisioning the future of liberal arts and professional education in a rapidly changing environment; have experience working with diverse populations; actively support Carlow’s commitment to equity, inclusion, and community; and be able to articulate how they will contribute to Carlow University’s Catholic, Mercy mission and values through their teaching, scholarship, and service.
Carlow University is a comprehensive Catholic University situated in a culturally rich and diverse urban setting of Pittsburgh, Pennsylvania. Founded in 1929 by the Sisters of Mercy, an international community of Roman Catholic women with a mission to serve the poor, the sick, and the uneducated. Carlow is an institution grounded in the liberal arts while also offering strong professional programs, committed to engaging its diverse community in a process of life-long learning, scholarship, research, and service. Degrees are offered at the baccalaureate, master's, and doctoral levels. Carlow University aims to provide transformational educational opportunities rooted in social justice for a diverse community of learners, and to empower them to excel in their chosen work as compassionate, responsible leaders in the creation of a just and merciful world.
Carlow University employees commit themselves to the highest standards of ethical conduct. They commit to act with integrity, treat others with respect and dignity, carefully steward the University's resources, avoid conflicts of interest or commitment, maintain confidentiality, and to comply with legal and professional obligations.
One of the core values of Carlow University is Sacredness of Creation. We revere each person and all creation and the diversity they embody. The University, as an educational institution and as an employer, values equality of opportunity, human dignity, and racial/ethnic and cultural diversity. We respect our diversity as we are called in both the University’s mission and core values. Our commitment to inclusivity, respect and acceptance informs every aspect of the University community.
Accordingly, the University prohibits and will not engage in discrimination or harassment on the basis of race, color, religion, sexual orientation, handicap or disability, sex, age, pregnancy, ancestry, national origin, place of birth, genetic information, gender identification, veteran status or any other category protected by federal, state or local law. This policy applies to all programs and activities, with respect to both admissions and employment.