Job Listings

Director of Enrollment Analytics & CRM Solutions

Appalachian State University
Job Location:
Admissions and Enrollment
Working Location (City, State)
Boone, NC

Faculty Rank: No

Provide Rank: N/A

Position Number: 080951

Department: AVC for Enrollment Management - 240000

Description of University

Appalachian State University, in North Carolina's Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications
  • Bachelor's degree or equivalent experience
  • Advanced understanding of the undergraduate and graduate admissions funnel and the fundamentals of student recruitment
  • Effective communication skills in person and in writing
  • Ability to perform work that is highly technical and an understanding of relational databases
  • Must have a team mentality and be able to operate effectively in an ever-changing environment
  • Ability to keep confidences and maintain highest levels of compliance with university, state and federal rules and laws
  • Experience leveraging CRM to achieve enrollment successes
License/Certification Required


Preferred Qualifications


Essential Duties and Responsibilities

The goal of Enrollment Management is to provide leadership for App State to achieve optimal outcomes for university access, recruitment, retention, and graduation. The division strategically plans and implements tactics to ensure that talented students continue to choose to enroll at App State and that those who enroll achieve success as measured by their timely graduation and achievement of their collegiate goals.

The Director of Enrollment Analytics & CRM Solutions is a twelve-month EHRA exempt position that leads the innovation, development, improvement, and long-term development of the analytics and CRM solutions used in all facets of Enrollment Management. The Director is responsible for leading the development and maintenance of CRM solutions and associated workflows and serves as the liaison between end users and the CRM vendor. This position analyzes key performance indicators (KPIs) to measure the success and ROI of recruitment and selection initiatives toward meeting overall new student enrollment goals.

The Director of Enrollment Analytics & CRM Solutions maintains and develops necessary enrollment admissions reports, projects upcoming reporting needs, and establishes effective data strategies and standards in all associated prospect datasets for the purpose of communicating to internal and external clients. The Director leads and organizes training sessions in the effective and creative uses of the CRM both inside and outside of Enrollment Management and delegates permissions and roles in the use of the CRM as necessary. This position promotes positive teamwork and customer relationships by equipping each team member with the necessary tools and information required to achieve enrollment goals.

Responsibilities of the position include but are not limited to the following:
  • Understands the enrollment goals of Appalachian State and is able to help others understand how analytics and CRM lead to enrollment success.
  • Leads multiple team efforts with the ability to assess the skills and strengths of individuals to optimize outcomes.
  • Has an in-depth understanding of organizational relationships (formal and informal) as well as a vested interest in optimizing these relationships.
  • Develops and manages expedient and effective prospect and application processing methods utilizing all the functionality of the CRM (both delivered and custom) and available integrations with the SIS and other technology systems.
  • Implement innovations that improve the efficiency and/or abilities of recruitment and processing functions.
  • Establish upload procedures as well as data practices, including the reconciliation of duplicate records, for the CRM and all prospective student information to the CRM; manages the upload of all prospective student information into the CRM.
  • Regularly train appropriate constituents on the use of CRM reporting and queries to ensure high levels of self-sufficiency.
  • Develop and maintain new student enrollment projections by routinely analyzing data to inform adjustments of recruitment strategies and integrated marketing plans.
  • Understand potential new student markets by utilizing historical enrollment patterns at Appalachian State as well as prospective student research.
  • Develop solutions to day-to-day technical problems to include maintenance, modification, or development of complex inter-related applications/solutions.
  • Works positively in a highly team-oriented leadership structure so that healthy work relationships are fostered.
Type of Position: Full Time Position

Staff/Non-Faculty: Staff/Non-Faculty

Appointment Type: 1.0

Work Schedule/Hours
Monday-Friday, 8:00 am - 5:00 pm (occasional weekends for Admissions events)

Number of Hours Per Week: 40

Number of Months Per Year: 12

Mandatory Staff: No

Suggested Salary Range: 67,000-70,000

Physical Demands of Position

Typical physical demands of a professional position within a university office area.

Posting Date: 09/18/2023

Open Until Filled: Yes

Evaluation of Applications Begins

Proposed Date of Hire: 10/16/2023

Special Instructions to Applicants

For a complete application, please apply and submit all below-required documents electronically through Appalachian State University's Job Board:
  • Cover Letter
  • Resume
  • Attach a list of at least 3 (three) references with contact information.
Search Chair Name
Michael Brackett

Search Chair Email

Disability Accommodation Information

Individuals with disabilities may request accommodations in the application process by contacting the Office of Access & Equity: Equal Opportunity at 828-262-2144 or email

Clery Act

Clery Act Compliance
Division of Institutional Integrity
PO Box 32126
Boone, NC 28608
(828) 262-8111

Diversity and Inclusion at Appalachian

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Background Check Statement

Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.

Eligibility for Employment

Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed. This position may or may not be eligible for H-1B sponsorship; EHRA positions are evaluated on a case-by-case basis. To request further information about sponsorship for this position, please contact International Student and Scholar Services and Outreach at

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